Migros M-Budget’s “Januarloch”: A Savvy Approach to Addressing Financial Strain
As the festive season fades away, leaving behind the remnants of celebration and joy, a familiar shadow looms over many individuals—the January slump. It’s that …
Switzerland
Coop’s Heartwarming Christmas Campaign: Small Acts, Big Impact
The magic of the holiday season is often found in the small, thoughtful gestures that warm our hearts. Coop, the leading retail company, has once …
Migros and Wichtel Finn: Making Dreams Come True this Christmas
The holiday season is upon us, and Migros, in collaboration with the creative minds at the Wirz agency, is set to enchant audiences once again …
Galaxus: A Playful Twist on Election Advertising and Branding
In the lead-up to the Swiss federal elections, the Swiss online retailer Galaxus has taken a bold step by launching its own election campaign. What …
Embracing the Future: UBS Switzerland’s Inspiring 1st August Marketing Campaign
August 1st marks a special occasion for Switzerland as it celebrates its heritage and paves the way for the future generations. In line with this …
Leave. Love. : How Edelweiss’ Advertising Campaign Captivates Audiences and Encourages Travel
Edelweiss operates flights to over 80 destinations worldwide. For the past two years, the airline has been running a successful advertising campaign with the theme «Leave. Love.» The campaign aims to encourage people to dream about their next vacation and to book their next trip with Edelweiss.
Swiss Post Unveils New Logo for 175th Anniversary: Tradition and Simplicity at its Best
The Swiss Post has announced a rebranding campaign to mark its 175th anniversary in 2024. The new branding will focus on tradition and simplicity, with a single logo replacing the multiple versions currently in use across the country.
ZVV’s New Advertising Campaign: «Gemeinsam vorwärts» Reflects Public Transport’s Sustainability and Diversity
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
Exploring Switzerland’s Grand Train Tour: Roger Federer and Trevor Noah’s Latest Advertising Campaign by Switzerland Tourism
Switzerland Tourism has launched a new global campaign to promote the «Grand Train Tour of Switzerland». The campaign features former tennis star Roger Federer and US comedian Trevor Noah in a humorous ad where they accidentally board the wrong train. The campaign was created by Wirz, the same agency responsible for the successful campaigns of the past two years.
Misenso Launches Playful Eyewear Campaign: Affordable Designer Glasses for Everyone!
Misenso, a start-up by Migros, has launched a new advertising campaign for its optical and hearing aid store. Misenso aims to disrupt the optical and hearing aid market by offering affordable designer eyewear, high-quality hearing aids, and exceptional customer service directly in Migros stores throughout Switzerland.