Welcome to AI in Advertising: Groundbreaking Campaigns and Insights — your go-to collection for some of the most inspiring and innovative uses of artificial intelligence in advertising from recent years. Here, you’ll find a curated selection of standout campaigns that showcase how brands and agencies are harnessing AI to push creative boundaries, personalize customer experiences, and drive measurable impact.
Alongside the campaigns, we share key insights and takeaways on how AI is reshaping the advertising landscape — offering inspiration and practical ideas for anyone looking to explore the potential of AI in their own marketing efforts.
Featured AI Campaigns:
ChatGPT Enters The Burger Ring: McDonald’s vs. Burger King
In June 2023, Burger King and McDonald’s went head-to-head in a hilarious and creative campaign that utilized ChatGPT. The campaign began with McDonald’s unveiling a simple yet effective billboard that posed the question: “What is the most iconic burger in the world?” The text was displayed in a bold font, with the colors changing to represent the various layers of a Big Mac, McDonald’s signature burger. Burger King answered.
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Open to Meraviglia – A Missed Opportunity
«Italia: Open to Meraviglia», featuring Botticelli’s Venus as a “virtual influencer,” has sparked controversy and raised concerns about the campaign’s superficiality and its portrayal of Italy. With a hefty budget of €9 million, the campaign has faced criticism for its mishmash of Ital-English tagline and its use of an AI-generated adaptation of Botticelli’s Venus.
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AI-driven Creativity: Helvetic Tours Creates New Floaties
A standout feature of the campaign is the use of artificial intelligence (AI) to generate the floatie designs. This innovative use of technology ensures that each floatie is unique and visually appealing. By employing AI, Helvetic Tours not only enhances the creative aspect of their campaign but also showcases their commitment to embracing modern technology to engage with their audience.
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Dove Breaks “The Code”
As technology advances, artificial intelligence has become a powerful tool in various industries, including advertising. AI can generate hyper-realistic images, creating beauty standards that are even more unattainable. Recognizing this new threat to self-esteem and authentic beauty, Dove launched “The Code.” This campaign not only exposes the negative impact of AI tools on beauty standards but also provides a solution. By adding the phrase “according to Dove Real Beauty Ad” to AI-generated prompts, the campaign reveals more realistic and diverse images, challenging the narrow definitions of beauty often produced by AI.
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The Anti-AI Campaign…
In the ever-evolving landscape of advertising, brands are constantly seeking innovative ways to capture consumer attention and create buzz. Tropicana, renowned for its orange juice, recently embarked on an unconventional journey by squeezing two crucial letters out of its branding – the “A” and the “I.” This audacious move, revealed at the Consumer Electronics Show (CES) in Las Vegas, aims to make a bold statement against the encroachment of artificial intelligence (AI) into our lives.
In a press conference, Tropicana explained that the removal of “AI” from its name is a symbolic gesture reflecting its dedication to purity. Monica McGurk, CEO of Tropicana Brands Group’s North American business unit, stated, “Artificial just isn’t in our DNA.” The intention is clear – to distance the brand from the artificial and emphasize the natural origins of its products. Read more
