Edelweiss is a Swiss leisure airline that operates flights to over 80 destinations worldwide. For the past two years, the airline has been running a successful advertising campaign with the theme «Leave. Love.» The campaign aims to encourage people to dream about their next vacation and to book their next trip with Edelweiss.
The campaign has already been implemented in over 90 different media formats, including online and print advertisements, billboards, and social media posts. The latest addition to the campaign is two special billboards located in the heart of Zurich’s city center. The billboards are strategically placed to attract the attention of busy commuters and shoppers, urging them to take a break from their daily routine and book their next vacation with Edelweiss.
The first billboard is located on the Weinbergstrasse, where three separate billboards have been merged into one to create a stunning visual display. The billboard features a 3D installation of a wave, which serves to capture the attention of passersby and to draw them into the advertisement. The image is accompanied by the tagline «Leave work. Love flow.» and a call to action to book a flight with Edelweiss.
The second billboard is located in an equally prominent location on Zurich’s bustling Bahnhofstrasse. This billboard features a serene image of a beach landscape with the tagline «Leave 9 to 5. Love time off.».
These two billboards serve as a reminder to people that they deserve a break from their busy lives and that Edelweiss is the perfect partner to help them escape their daily routine and explore the world.
Stunning Imagery and lots of Emotions
The «Leave. Love.» campaign is a clever marketing strategy that speaks to people’s desire for travel and adventure. The campaign has been successful because it speaks directly to people’s emotions and taps into their sense of wanderlust. The campaign encourages people to dream about their next vacation – possibly with Edelweiss.
The campaign has been implemented across a wide range of media formats, including social media, print, online, and outdoor advertising. This multi-channel approach has helped to increase the reach of the campaign and to make it more memorable for consumers.
One of the key features of the «Leave. Love.» campaign is its use of stunning imagery. The campaign features a range of images that are designed to transport people to different destinations and to inspire them to book their next vacation with Edelweiss. The images are accompanied by clever taglines that capture people’s attention and motivate them to take action.
Another key feature of the campaign is its use of emotion. The campaign taps into people’s desire for adventure, relaxation, and exploration. It encourages people to see Edelweiss as more than just an airline but as a partner in their travel journey.