As Halloween continues to grow in popularity worldwide, it has become a golden opportunity for advertisers to unleash their creativity. From spooky visuals to playful tricks, brands are increasingly tapping into the festive spirit to engage audiences in fun, memorable ways.
Over the years, we’ve seen everything from IKEA’s clever twists on their products to Pepsi’s bold move “dressing up” as Coca-Cola for Halloween. These campaigns, along with many others, have left a lasting impression on both consumers and the industry, proving that Halloween is more than just costumes and candy—it’s a chance to stand out in the crowded advertising space.
In this collection, we dive into some of the most creative and successful Halloween advertising campaigns to date. Whether you’re looking for inspiration or simply love seeing how brands embrace the spooky season, these campaigns are sure to give you a thrill.
Featured Halloween Campaigns:

Jack in the Box’s “Feeding Time”: Tacos & Horror
Dive into Jack in the Box’s creative Halloween campaign that turned heads and boosted engagement. We break down what made this campaign so impactful. Read more
When Pepsi dressed up as Coca-Cola
Discover how Pepsi spooked up their advertising game with a hauntingly clever campaign. From a simple, yet effective visual to a memorable catchphrase, this campaign is a masterclass in Halloween marketing. Read more


Burger King‘s “Ghost Detector”
See how Burger King used a mix of technology and horror to capture attention in their Halloween campaign. Their strategy is a must-see for advertisers. Read more
IKEA’s Spooky Surprise: “Monsters Not Included”
This campaign took Halloween advertising to the next level. Learn how IKEA crafted a spooky, yet effective, marketing strategy. Read more
Spooky Highlights: Visuals and Videos from Iconic Halloween Campaigns
A picture is worth a thousand words, and when it comes to Halloween advertising, visuals play a huge role in capturing attention. Below are some eye-catching images and videos from the most iconic Halloween campaigns, showcasing the creativity and spookiness brands have brought to this special time of year.
New Insights & Trends for Halloween Campaigns
As Halloween approaches, advertisers are finding fresh ways to captivate audiences during this spooky season. Here are a few trends and insights that are making waves in Halloween advertising:
Rise of Interactive Campaigns
Brands are leveraging interactive elements like augmented reality (AR) filters and gamified experiences to engage consumers. From virtual Halloween costume try-ons to spooky filters that users can share on social media, interactivity is driving engagement and shareability.
Spooky Sustainability
Sustainability is creeping into Halloween campaigns, with brands focusing on eco-friendly messages. Consumers are more eco-conscious than ever, and some companies are aligning their Halloween marketing with sustainable values, like offering costumes made from recycled materials or promoting low-waste Halloween events.
Influencer-Driven Campaigns
Influencers are playing a bigger role in Halloween promotions. Brands are teaming up with popular content creators to amplify their spooky messaging, often using influencers to create short-form content on platforms like TikTok, Instagram Reels, and YouTube Shorts.
Nostalgic Throwbacks
Nostalgia continues to be a strong theme in Halloween advertising, with brands tapping into 80s and 90s horror pop culture references to attract millennials and Gen Z. Ads are often reminiscent of classic Halloween films and TV shows, evoking a sense of familiarity and fun.
Short-Form Videos Dominate
With TikTok and Instagram Reels leading the charge, short-form video content is dominating Halloween marketing. Brands are embracing snappy, engaging video content that entertains in under 60 seconds, creating viral moments with spooky humor and quick thrills.
Ready for More Spooky Inspiration?
Halloween is just the beginning! If you’re looking for more inspiration and insights into creative advertising campaigns, be sure to explore our full blog. From holiday marketing tips to year-round strategies that boost engagement, we’ve got everything you need to elevate your next campaign.