The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
The ZVV is committed to providing sustainable, safe, and high-quality transportation services to the people of Zurich. The new campaign aims to promote the benefits of public transportation and encourage people to use it more often. The new slogan and visual identity are designed to create a positive and colorful atmosphere that reflects the diversity and energy of the ZVV network.
The new visual identity is not only visible on posters, brochures, screens, and animated banners but also on tram, bus, and train doors. The new design is inspired by the colors and shapes of the ZVV network map and the vehicles of the transportation companies associated with the ZVV.
The new advertising campaign was developed by the ZVV in collaboration with strategist Peter Felser and creatives Stefanie Huber and Peter Brönnimann. The campaign aims to emphasize the benefits of public transportation and encourage people to use it more often. The focus is on moving forward as a community rather than just as individuals («Gemeinsam vorwärts»).
Stefanie Huber, the Art Director responsible for the new visual identity, created a vibrant and colorful world of graphic forms that reflects the shared vision of moving forward together with optimism. She said: “We have visually translated the shared, the forward-looking, and the optimism with the diverse colorfulness of the various ZVV lines.”
ZVV: Reducing carbon emissions in the Canton of Zurich
The new visual identity and slogan aim to highlight the benefits of public transportation for the community and the environment. Public transportation is a more sustainable and eco-friendly alternative to private transportation. According to the ZVV, public transportation accounts for only 3.2% of the CO2 emissions from all transportation in the Canton of Zurich. By encouraging people to use public transportation more often, the ZVV hopes to reduce the carbon footprint of transportation and improve the quality of life in Zurich.
The new visual identity and slogan have been well received by the public and transportation industry professionals. The ZVV’s commitment to sustainability and providing high-quality transportation services is evident in the new campaign. By emphasizing the benefits of public transportation, the ZVV is encouraging people to use it more often and contribute to a more sustainable future.
In conclusion, the new advertising campaign by the Zurich Transport Network is a great initiative to promote the benefits of public transportation for the community and the environment. The new visual identity and slogan create a positive and colorful atmosphere that reflects the diversity and liveliness of the ZVV network. By encouraging people to use public transportation more often, the ZVV is contributing to a more sustainable future for Zurich.