Inside the Clever Marketing of Australia’s ‘Beforeplay’ Sexual Health Campaign
In an era where information is at our fingertips, sexual health remains a topic shrouded in stigma and misinformation. Recognizing this, the Australian Government has …
Causes & Social Impact
Tom Daley Takes the Plunge: A Deep Dive into Malibu’s Risky Marketing Strategy
Malibu Rum has made waves with its recent campaign featuring Olympic diving champion Tom Daley. The “Don’t Drink and Dive” message is undoubtedly crucial, but …
Thinking Twice About Beach Inflatables: How Your Holiday Choices Can Make a Difference
Summer is here, and for many of us, that means dreaming of sunny beaches and refreshing dips in the ocean. But what about the beach …
Redefining Consent: How the HandsAway Campaign Challenges Societal Norms
In a world where misconceptions about consent continue to pervade societal norms, the HandsAway campaign, created by TBWA\Paris, stands as a bold and necessary initiative …
Kicking Off Awareness: The British Heart Foundation’s Striking Football Murals Campaign
Heart disease is often mischaracterized as an ailment that primarily affects the elderly. However, the British Heart Foundation (BHF) has launched a poignant and powerful …
Love Life: Embrace Pleasure, Prioritize Protection
Love and sex are two important aspects of human life. However, it is important to be aware of the risks associated with sex, such as …
UNIFEC: Protecting Children in Conflict: How Advertising Can Make a Difference
Children are the most vulnerable members of society, and they are often the ones who suffer the most during conflict. UNICEF, the United Nations Children’s …
Chocolate Is Better Than Animal Welfare Law: A Critical Analysis of Switzerland’s Animal Welfare Law
In the world of advertising, campaigns have the power to provoke thought, challenge norms, and inspire change. One such campaign, crafted by the agency “Ruf …
The Power of Emotion in Advertising: How P&G’s “Thank You, Mom” Campaign Won Hearts and Minds
Sometimes, the most effective campaigns are the ones that tap into something fundamental: human emotion. Procter & Gamble’s (P&G) “Thank You, Mom” campaign, which launched …
Breaking the Bias: CPB London’s Imagine Campaign Challenges Gender Stereotypes from a Young Age
In a world where equality reigns supreme, advertising agency CPB London took a bold step to address deeply entrenched gender stereotypes with their groundbreaking poster …