Powering a Proud City: The Impactful ‘People Make Glasgow’ Campaign
Prepare to embark on a journey through the vibrant streets of Glasgow, where a dynamic and impactful advertising campaign has ignited the spirit of an …
Branding
United Colors of Benetton: A History of Shocking Ads and Social Commentary
Benetton. The name itself conjures up images of vibrant colors, bold statements, and a touch of controversy. This Italian clothing company rose to prominence in …
Corona’s ‘Find Your Beach’: The Serene Slice of Mexican Paradise in Every Bottle
Embracing the spirit of adventure and relaxation, Corona’s iconic beach-themed advertising campaign has captured the hearts of beer lovers worldwide. As a brand synonymous with …
Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
The Sweet Story of the Chupa Chups Logo: How a Lollipop Became a Pop Culture Icon
The Chupa Chups logo is one of the most recognizable candy logos in the world. Its simple yet iconic design has become synonymous with childhood …
Tropicana’s Squeeze: A Citrusy Stand Against Artificial Intelligence
In the ever-evolving landscape of advertising, brands are constantly seeking innovative ways to capture consumer attention and create buzz. Tropicana, renowned for its orange juice, …
Migros M-Budget’s “Januarloch”: A Savvy Approach to Addressing Financial Strain
As the festive season fades away, leaving behind the remnants of celebration and joy, a familiar shadow looms over many individuals—the January slump. It’s that …
Calgary’s Olympic Spectacle: The Legacy of The Games of the XXIV Olympiad
In the winter of 1988, Calgary, Canada, ignited the Olympic flame and transformed into a global stage for athletic greatness. The Games of the XXIV …
Crafted with Wonder: Edinburgh Gin’s Artful ‘Filled with Wonder’ Campaign
Unleashing the true essence of Scotland, Edinburgh Gin’s captivating advertising campaign manages to transport us to a world filled with wonder. With every sip, this …
Barbie’s Debut: Analyzing the Shifting Paradigms of Toy Advertising in the 1950s
Toy advertising in the 1950s witnessed a significant paradigm shift with the debut of Barbie. This iconic doll not only transformed the toy industry but …