Seamless Journeys with «SWISS all the way» – How Airlines Are Evolving Post-Pandemic
In an age where convenience is king, air travel has taken a leap forward, embracing digitalization and an enhanced customer experience. With airlines competing on …
Travel
Thinking Twice About Beach Inflatables: How Your Holiday Choices Can Make a Difference
Summer is here, and for many of us, that means dreaming of sunny beaches and refreshing dips in the ocean. But what about the beach …
A Journey Through Decades: Exploring Qantas’ Enduring “I Still Call Australia Home” Campaign
The “I Still Call Australia Home” campaign is more than just a catchy jingle; it’s a cornerstone of Qantas’ branding, a cultural touchstone, and a …
Helvetic Tours Floats to New Heights: The Creative Campaign Turning Floaties into Advertising Stars
In the competitive world of travel and tourism, standing out requires creativity, innovation, and a touch of whimsy. Helvetic Tours, a subsidiary of the renowned …
Powering a Proud City: The Impactful ‘People Make Glasgow’ Campaign
Prepare to embark on a journey through the vibrant streets of Glasgow, where a dynamic and impactful advertising campaign has ignited the spirit of an …
The Colors of Ticino: A Case Study in Successful Tourism Marketing
The beautiful region of Ticino, nestled in the southern reaches of Switzerland, has long been a popular destination for tourists. With its stunning scenery, charming …
Booking.com Super Bowl Ad: A Masterclass in Branding and Storytelling
The Super Bowl is one of the biggest advertising events of the year, and Booking.com has consistently delivered some of the most memorable commercials in …
«Open to Meraviglia» – A Superficial Image of Italy?
Italy’s latest tourism marketing campaign, «Italia: Open to Meraviglia», featuring Botticelli’s Venus as a “virtual influencer,” has sparked controversy and raised concerns about the campaign’s superficiality and its portrayal of Italy. With a hefty budget of €9 million, the campaign has faced criticism for its mishmash of Ital-English tagline and its use of an AI-generated adaptation of Botticelli’s Venus.
Leave. Love. : How Edelweiss’ Advertising Campaign Captivates Audiences and Encourages Travel
Edelweiss operates flights to over 80 destinations worldwide. For the past two years, the airline has been running a successful advertising campaign with the theme «Leave. Love.» The campaign aims to encourage people to dream about their next vacation and to book their next trip with Edelweiss.
Norwegian Airlines’ «Flag of Flags» Ad Campaign: A Clever Way to Highlight Destinations
In 2015, Norwegian Airlines launched a clever advertising campaign called «Flag of Flag». The ad features the flag of Norway, with various rectangular boxes highlighting details that resemble other countries’ flags.