Wings of Rebranding: Air Canada’s Fly the Flag Soaring to Success
Catchy slogans, captivating visuals, and relatable messages—advertising campaigns have the power to influence consumer perceptions and elevate brands to new heights. In the realm of …
Rebranding
Swiss Post Unveils New Logo for 175th Anniversary: Tradition and Simplicity at its Best
The Swiss Post has announced a rebranding campaign to mark its 175th anniversary in 2024. The new branding will focus on tradition and simplicity, with a single logo replacing the multiple versions currently in use across the country.
BOSS: an impressive rebrand
The fashion and lifestyle company HUGO BOSS carries the globally renowned fashion brands BOSS and HUGO. The BOSS logo, unchanged since the 1970s, had a …
Baloise: For a world full of opportunities
The Baloise Group is a leader in the financial services and insurance industry in Europe. To further strengthen its marketplace position and improve its international …