Switzerland Tourism Launches Global Campaign for Grand Train Tour of Switzerland Featuring Roger Federer and Trevor Noah.
Switzerland Tourism has launched a new global campaign to promote the «Grand Train Tour of Switzerland». The campaign features former tennis star Roger Federer and US comedian Trevor Noah in a humorous ad where they accidentally board the wrong train. The campaign was created by Wirz, the same agency responsible for the successful campaigns of the past two years.
The Grand Train Tour of Switzerland is a 1280-kilometer train journey that combines all the famous panoramic routes, taking visitors to the most iconic destinations in Switzerland. The tour is a sustainable and spectacular way to explore the country, and the campaign aims to position Switzerland as an attractive destination for train travel.
The ad campaign centers around Federer’s attempts to film a commercial for Switzerland Tourism. After trying and failing to convince Robert De Niro and Anne Hathaway in previous campaigns, Federer turns to Trevor Noah, hoping to finally create the perfect ad. Unfortunately, they board the wrong train, leading to a serendipitous adventure that showcases the beauty of the Grand Train Tour of Switzerland.
The ad was directed by Oscar winner Tom Hooper and features Federer and Noah in comedic roles, making it an entertaining watch for viewers. The campaign also includes a series of additional promotional materials, all under the tagline “I need the ride of my life. I need Switzerland.”
The previous campaigns by Switzerland Tourism were incredibly successful, with one of the ads becoming the second most-watched ad of the year globally. The success of these campaigns could have been intimidating, but Wirz used it as motivation to create an even better campaign. “We took the bar we had set for ourselves in recent years as inspiration and try to jump over it once again,” said Livio Dainese, Co-CEO of Wirz.
The new campaign will be promoted globally, with a focus on key markets such as the USA, India, Korea, Southeast Asia, Greater China, UK, and Germany. The campaign will leverage digital channels to reach a broad audience.
Switzerland has long been associated with luxury travel and high-end experiences, but the Grand Train Tour of Switzerland offers a different kind of experience. It allows visitors to explore Switzerland’s natural beauty in a sustainable and environmentally friendly way. The train tour takes passengers through picturesque landscapes and charming towns, providing them with a unique and unforgettable experience.
The use of celebrity endorsement is not a new tactic in the advertising industry, but it can be highly effective when done right. In this case, using Roger Federer and Trevor Noah adds a touch of humor and entertainment to the campaign, making it more memorable for viewers. The ad also showcases the Grand Train Tour of Switzerland as a unique and exciting way to explore the country, which may attract travelers who might not have considered train travel as a viable option.
In conclusion, Switzerland Tourism’s latest campaign for the Grand Train Tour of Switzerland is an excellent example of effective marketing. The use of celebrity endorsements, humor, and visually stunning footage all come together to create an engaging and memorable campaign. The ad promotes a sustainable and unique way to explore Switzerland’s natural beauty, which is becoming increasingly important to many travelers. The campaign has the potential to attract a broad audience, including those who may not have considered train travel before. It will be interesting to see the impact of this campaign on tourism in Switzerland, but it is safe to say that it has set the bar even higher for future campaigns.