Old Navy’s ‘It’s Old Navy’: When Nostalgia Meets Value
There’s a particular art to making affordable feel aspirational. Old Navy has been practising it for decades — and their Summer 2026 campaign, “It’s Old …
Retail
LEGO Didn’t Sell Bricks. It Sold a Feeling About the Future.
In 2019, LEGO launched its first global brand campaign in 30 years. The film — a live-action adventure set in a painted-up Chilean city, starring …
Andrex “Get Comfortable”: How a Toilet Roll Brand Made the Office Poo a Cultural Moment
Some brands chase “talkability” like it’s a KPI you can buy in bulk. Andrex took the opposite route: it found a truth that was already …
Mr. Bean Does Chocolate: How Chocolat Frey Turned a Category Cliché into a Punchline
There is a well-worn ritual in premium chocolate advertising. A distinguished man in a white coat, lit like a Renaissance painting, lifts a square of …
How IKEA Mastered the “Pratfall Effect”: A Deep Dive into the “Ih, Ké, Ah!” Campaign
In the world of global branding, “consistency” is usually the golden rule. Guard your logo, protect your color palette, and for heaven’s sake, make sure …
What Makes John Lewis’ “Where Love Lives” a Masterclass in Seasonal Advertising
Every November for nearly two decades, John Lewis has delivered Christmas adverts that set the tone for the festive season. With 2025’s “Where Love Lives”, …
Wannabe a Christmas Shopper? Revisiting the Spice Girls’ Tesco Festive Flashback
Christmas advertisements hold a unique and cherished place in popular culture. Every year, brands vie for attention, hoping to create that one memorable commercial that …
Why the Migros “Wichtel Finn” Campaign is a Masterclass in Emotional, Multichannel Brand Storytelling
When a brand manages to weave authenticity, emotion and consistency into a story, the result is not just an advert but a cultural touchpoint. That’s …
From Grocery Vans to Silver Screens: Migros Honors Its Founders in a Stunning 90-Second Film
When a brand decides to celebrate its heritage, it’s easy to land in the cliché zone: sepia tones, slow piano, dusty archive shots. But with …
Migros Playmobil Mania: Deconstructing a Swiss Retail Collectible Success
The magnetic pull of collectibles remains a potent force in retail marketing, tapping into deep-seated psychological drivers to foster loyalty, excitement, and repeat purchases. In …