The Secret Sauce to Froneri’s Extrême Cone’s Viral Ad Campaign
Ice cream might seem like a simple summertime treat, but Froneri, a global ice cream company, is proving that it can be so much more. …
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Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
The Power of Playful Advertising: How Swiss Retailer Galaxus is Using Whimsy to Win
Sometimes, the most effective campaigns are the ones that tap into our sense of fun and surprise. This is something that two Swiss retailers, Galaxus …
The Colors of Ticino: A Case Study in Successful Tourism Marketing
The beautiful region of Ticino, nestled in the southern reaches of Switzerland, has long been a popular destination for tourists. With its stunning scenery, charming …
Chocolate Is Better Than Animal Welfare Law: A Critical Analysis of Switzerland’s Animal Welfare Law
In the world of advertising, campaigns have the power to provoke thought, challenge norms, and inspire change. One such campaign, crafted by the agency “Ruf …
The Moldy Whopper: A Case Study in Advertising Effectiveness
In the annals of advertising history, few campaigns have been as divisive and memorable as Burger King’s 2020 “Moldy Whopper” campaign. The ad, which featured …
Unveiling the Unseen: Samsung’s S23 Ultra 100x Zoom Takes Center Stage in “Tiny Type” Campaign
In a world inundated with advertising noise, Samsung has once again risen to the occasion, breaking through the clutter with a campaign that not only …
Embracing the Chill: KitKat’s ‘Take a Brrr’ Outdoor Campaign
In the world of advertising, where creativity often battles against time constraints, KitKat has once again proven its prowess with a swift and engaging out-of-home …
Breaking the Bias: CPB London’s Imagine Campaign Challenges Gender Stereotypes from a Young Age
In a world where equality reigns supreme, advertising agency CPB London took a bold step to address deeply entrenched gender stereotypes with their groundbreaking poster …
Migros M-Budget’s “Januarloch”: A Savvy Approach to Addressing Financial Strain
As the festive season fades away, leaving behind the remnants of celebration and joy, a familiar shadow looms over many individuals—the January slump. It’s that …