Deutsche Bahn: Taking a Train Instead of a Plane
A Data-Driven Approach to Emotional Storytelling The advertising industry is constantly evolving, and with the rise of social media and big data, it’s more important …
Transportation
Wings of Rebranding: Air Canada’s Fly the Flag Soaring to Success
Catchy slogans, captivating visuals, and relatable messages—advertising campaigns have the power to influence consumer perceptions and elevate brands to new heights. In the realm of …
Exploring the Impact of Dumb Ways to Die: How a Creative Campaign Revolutionized Railway Safety Messaging
Hey there, fellow readers! We hope you’re ready to dive into the fascinating world of railway safety and discover how a creative campaign called Dumb …
The New York Times Takes Over the Subway: A Masterclass in Advertising and Branding
The bustling underground world of the New York City subway system is a unique and dynamic space. It’s a place where commuters seek solace in …
Leave. Love. : How Edelweiss’ Advertising Campaign Captivates Audiences and Encourages Travel
Edelweiss operates flights to over 80 destinations worldwide. For the past two years, the airline has been running a successful advertising campaign with the theme «Leave. Love.» The campaign aims to encourage people to dream about their next vacation and to book their next trip with Edelweiss.
Norwegian Airlines’ «Flag of Flags» Ad Campaign: A Clever Way to Highlight Destinations
In 2015, Norwegian Airlines launched a clever advertising campaign called «Flag of Flag». The ad features the flag of Norway, with various rectangular boxes highlighting details that resemble other countries’ flags.
ZVV’s New Advertising Campaign: «Gemeinsam vorwärts» Reflects Public Transport’s Sustainability and Diversity
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
Exploring Switzerland’s Grand Train Tour: Roger Federer and Trevor Noah’s Latest Advertising Campaign by Switzerland Tourism
Switzerland Tourism has launched a new global campaign to promote the «Grand Train Tour of Switzerland». The campaign features former tennis star Roger Federer and US comedian Trevor Noah in a humorous ad where they accidentally board the wrong train. The campaign was created by Wirz, the same agency responsible for the successful campaigns of the past two years.
British Airways: reasons people travel
British Airways returns with another round of simple, exuberant out-of-home copy that hits just the right note. Although it’s not quite as effective without the …