The Easter Egg Hunt, Taken Global: Cadbury’s “The Worldwide Hide”
The Easter egg hunt is one of the oldest participatory traditions in the seasonal calendar. It is tactile, local, and entirely analogue. In 2021, Cadbury …
Digital
The Gen Z Torchbearers: How Coca-Cola is Reimagining Lunar New Year for a New Era
In the world of global advertising, few challenges are as daunting as “refreshing” a 2,000-year-old holiday. For decades, Lunar New Year campaigns followed a predictable, …
Bleed for Your Club: How Norway’s “Blood League” Turned Football Rivalry into a Life-Saving Campaign
The creative agency Morgenstern AS (Oslo) was brought in to find a new entry point. Their starting observation was cultural rather than demographic: Norwegian football …
When Tradition Meets Tech: How Coca-Cola Reimagined the Festive Moment (or not?!)
Every year when December draws near, one image brings a swell of nostalgia: crimson trucks lighting up winter roads, the jingle “Holidays Are Coming,” and …
What Huck Santa’s Job Hunt Can Teach Us About Seasonal Branding & Campaign Timing
What if Santa Claus flipped his résumé and applied for jobs? That’s exactly the playful twist SEEK and Droga5 ANZ have brought to life in …
From Swipes to Stadiums: Tinder’s Winning Play in Love and Football
Tinder, the world’s most downloaded dating app, has long occupied a space where tech meets romance. But its latest European brand campaign manages to do …
Visit Oslo’s “Is It Even a City?”: A Masterclass in Reverse Tourism Marketing
In a digital landscape saturated with glossy travel ads showcasing sun-drenched beaches and bustling cityscapes, Visit Oslo’s latest campaign, “Is It Even a City?”, takes …
Corona’s Sunset Broadcast: How Real-Time DOOH & Experiential Calm Conquered Lima’s Chaos
Cutting Through the Urban Noise The daily commute. For millions, it’s a ritual marked by stress, gridlock, and a relentless barrage of advertising vying for …
Beyond the Big Game: How Perplexity AI Won the Super Bowl Without Buying a $7 Million Ad
The Super Bowl. A spectacle of athleticism, entertainment, and, of course, advertising. For decades, brands have shelled out millions for a fleeting 30-second spot, hoping …
Burger King’s “Million Dollar Whopper”: How AI, Flavor, and Big Cash Reignited Fast Food Creativity
When it comes to breaking boundaries in the fast food world, Burger King has often led the charge in creative marketing. But in 2024, they …