Corona’s Sunset Broadcast: How Real-Time DOOH & Experiential Calm Conquered Lima’s Chaos
Cutting Through the Urban Noise The daily commute. For millions, it’s a ritual marked by stress, gridlock, and a relentless barrage of advertising vying for …
Digital
Beyond the Big Game: How Perplexity AI Won the Super Bowl Without Buying a $7 Million Ad
The Super Bowl. A spectacle of athleticism, entertainment, and, of course, advertising. For decades, brands have shelled out millions for a fleeting 30-second spot, hoping …
TikTok’s “Sparks Good” Campaign: A Strategic Move Amidst Uncertainty and Opportunity for Advertisers
The digital advertising landscape is constantly evolving, with new platforms emerging and existing ones adapting to changing user behavior and regulatory scrutiny. One platform that …
Migros Celebrates 100 Years with a Heartfelt “Merci” Campaign
For a century, Migros has been a cornerstone of Swiss society, weaving itself into the fabric of everyday life. From its humble beginnings as a …
Inside the Clever Marketing of Australia’s ‘Beforeplay’ Sexual Health Campaign
In an era where information is at our fingertips, sexual health remains a topic shrouded in stigma and misinformation. Recognizing this, the Australian Government has …
Deutsche Bahn: Taking a Train Instead of a Plane
A Data-Driven Approach to Emotional Storytelling The advertising industry is constantly evolving, and with the rise of social media and big data, it’s more important …
Seamless Journeys with «SWISS all the way» – How Airlines Are Evolving Post-Pandemic
In an age where convenience is king, air travel has taken a leap forward, embracing digitalization and an enhanced customer experience. With airlines competing on …
Redefining Beauty in the AI Era: How Dove’s Latest Campaign Stands Out
In a world increasingly influenced by artificial intelligence, Dove has made a powerful statement with its latest campaign, “The Code.” This initiative, which marks the …
The Sizzling Burger Wars: Burger King’s Whopper Island Campaign Heats Up the Advertising Battlefield
In the ever-evolving world of advertising, companies are constantly seeking innovative ways to capture consumers’ attention and stand out from the competition. The fast-food giants, …
Twitter’s Hilarious Valentine’s Day Campaign Celebrates Relatable Dating Tweets
Valentine’s Day is not just about giving flowers and chocolates; it’s also an opportunity to embrace humor and real-life experiences in the dating world. Twitter, …