Mean Girls Reunion: Walmart’s Epic Black Friday Ad Campaign
In a blast from the past that will undoubtedly leave fans of the iconic 2004 movie “Mean Girls” in sheer delight, Walmart has unveiled an …
Digital
Burger King’s Spooky Surprise: ‘Ghost Detector’ Feature Unveiled for Halloween 2022
Are you ready for a hauntingly delicious Halloween treat? This spooky season, Burger King has cooked up something extra special for its customers, and it’s …
Exploring the Impact of Dumb Ways to Die: How a Creative Campaign Revolutionized Railway Safety Messaging
Hey there, fellow readers! We hope you’re ready to dive into the fascinating world of railway safety and discover how a creative campaign called Dumb …
AXA’s Innovative 2023 Back-to-School Campaign: Seeing the Road Through a Child’s Eyes
Understanding the AXA 2023 Back-to-School Campaign In 2023, as students across Switzerland prepared for another school year, AXA unveiled a groundbreaking campaign aimed at raising …
Embracing the Future: UBS Switzerland’s Inspiring 1st August Marketing Campaign
August 1st marks a special occasion for Switzerland as it celebrates its heritage and paves the way for the future generations. In line with this …
The Barbie Film: A Marketing Masterpiece and the Rise of Brand-Based Movies
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
«Open to Meraviglia» – A Superficial Image of Italy?
Italy’s latest tourism marketing campaign, «Italia: Open to Meraviglia», featuring Botticelli’s Venus as a “virtual influencer,” has sparked controversy and raised concerns about the campaign’s superficiality and its portrayal of Italy. With a hefty budget of €9 million, the campaign has faced criticism for its mishmash of Ital-English tagline and its use of an AI-generated adaptation of Botticelli’s Venus.
Pringles’ Zombie Frank: A World First in Gaming Culture on Twitch
Pringles launched an innovative advertising campaign on Twitch, a platform that is popular among gamers. The campaign involved a zombie character named Frank, who emerged from a video game and teamed up with Twitch to promote Pringles as the snack of choice for gamers in Europe.
ZVV’s New Advertising Campaign: «Gemeinsam vorwärts» Reflects Public Transport’s Sustainability and Diversity
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.