The Barbie Film: A Marketing Masterpiece and the Rise of Brand-Based Movies
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
branding
Breaking the Mold: Volkswagen’s «Think Small» Campaign and Its Automotive Revolution
Volkswagen’s ‘Think Small’ campaign was a game-changer for the automotive industry. Learn about its origins, impact, and lasting legacy in our beginner’s guide.
The Success of Apple’s iPod Advertising Campaign
When Apple released the iPod in 2001, it revolutionized the way people listened to music on the go. But what really made the device stand out was the advertising campaign that followed. The «Silhouette» ad campaign became an instant cultural phenomenon.
Pringles’ Zombie Frank: A World First in Gaming Culture on Twitch
Pringles launched an innovative advertising campaign on Twitch, a platform that is popular among gamers. The campaign involved a zombie character named Frank, who emerged from a video game and teamed up with Twitch to promote Pringles as the snack of choice for gamers in Europe.
Swiss Post Unveils New Logo for 175th Anniversary: Tradition and Simplicity at its Best
The Swiss Post has announced a rebranding campaign to mark its 175th anniversary in 2024. The new branding will focus on tradition and simplicity, with a single logo replacing the multiple versions currently in use across the country.
Netflix’s Advertising Campaign for Georgina Rodríguez’s Reality Show: Second Season Premieres with Creative Advertisements and Social Media Contest
Netflix released the second season of Georgina Rodríguez’s reality show this spring, and the marketing machinery is already in motion. The platform has enlisted David Madrid as its creative agency.
ZVV’s New Advertising Campaign: «Gemeinsam vorwärts» Reflects Public Transport’s Sustainability and Diversity
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
The Timeless Brilliance of Faber-Castell’s «True Colours» Advertising Campaign
The world of advertising is constantly evolving, with new ideas and concepts being introduced all the time. However, there are some campaigns that stand the test of time, and continue to resonate with audiences long after they were first released. One such campaign is the ‘True Colours’ campaign for art supplies brand Faber-Castell, which was created by German ad agency Serviceplan back in 2010.
Exploring Switzerland’s Grand Train Tour: Roger Federer and Trevor Noah’s Latest Advertising Campaign by Switzerland Tourism
Switzerland Tourism has launched a new global campaign to promote the «Grand Train Tour of Switzerland». The campaign features former tennis star Roger Federer and US comedian Trevor Noah in a humorous ad where they accidentally board the wrong train. The campaign was created by Wirz, the same agency responsible for the successful campaigns of the past two years.
Misenso Launches Playful Eyewear Campaign: Affordable Designer Glasses for Everyone!
Misenso, a start-up by Migros, has launched a new advertising campaign for its optical and hearing aid store. Misenso aims to disrupt the optical and hearing aid market by offering affordable designer eyewear, high-quality hearing aids, and exceptional customer service directly in Migros stores throughout Switzerland.