Misenso, a start-up by Migros, one of Switzerland’s largest retailers, has launched a new advertising campaign for its optical and hearing aid store. Misenso aims to disrupt the optical and hearing aid market by offering affordable designer eyewear, high-quality hearing aids, and exceptional customer service directly in Migros stores throughout Switzerland.
The campaign was developed by the agency Freundliche Grüsse, which also designed Misenso’s branding, communication, and in-store concepts. The agency focused on creating a clear and reduced branding identity for Misenso, including typography and color palette.
One unique aspect of the campaign is that it doesn’t feature models to showcase the eyewear but focuses on the product itself with attention-grabbing headlines. This strategy is a departure from the traditional approach of using models in the optical industry to promote their products. The campaign will be launched across various channels, including online, print, and in-store, with the agency responsible for developing new communication waves monthly.
Misenso recently launched its own eyewear collection, which includes affordable and stylish designs. The campaign for the eyewear collection cleverly named the glasses after trendy names such as Giorgio & Armando, Yves, Saint, Laura, Coco, and Chantal, aiming to appeal to a broader audience with a playful twist.
According to Désirée Poffet, Head of Marketing at Misenso, the optical industry is highly competitive, and it is essential to come up with a unique and communicative approach to stand out. The Misenso advertising campaign takes a creative approach to differentiate itself and communicate its value proposition to potential customers.
Overall, Misenso’s branding and advertising campaign highlights the brand’s commitment to delivering affordable designer eyewear, high-quality hearing aids, and excellent customer service. With the optical industry’s high level of competition, Misenso’s approach to communicate its value proposition in a playful and creative way is a smart strategy to set itself apart from the competition.