The world of advertising is constantly evolving, with new ideas and concepts being introduced all the time. However, there are some campaigns that stand the test of time, and continue to resonate with audiences long after they were first released. One such campaign is the «True Colours» campaign for art supplies brand Faber-Castell, which was created by German ad agency Serviceplan back in 2010.
The campaign is a series of four print ads that showcase the brand’s coloured pencils, and how they are designed to be true to life. Each ad features a different object, which has been sharpened into a coloured pencil that matches its original colour. The objects include a fire engine, an aubergine, a shark’s head, and a dachshund.
What makes these ads so effective is their simplicity. They are visually striking, and immediately grab your attention. The use of bright, bold colours is particularly effective, as it draws the viewer’s eye to the pencil and the object it has been transformed from. The ads are also clever and witty, with each object transformed in a unique and unexpected way.
One of the most memorable ads from the campaign is the shark’s head. The nib of the coloured pencil fits perfectly into the shape of the shark’s head, creating a seamless and visually stunning image. It is a testament to the creativity and ingenuity of the ad agency that they were able to come up with such a unique and effective concept.
Another standout ad is the dachshund, which has been transformed into a duck. This ad is particularly effective because it disrupts the natural form of the object, creating a bizarre and unexpected image. It is this kind of creativity that sets the «True Colours» campaign apart from other advertising campaigns.
Despite being over a decade old, the «True Colours» campaign is still relevant and engaging today. It has resurfaced online in 2022, with the ads being shared and appreciated on platforms like Twitter and Reddit. This is a testament to the timelessness of the campaign’s design and message.
The success of the «True Colours» campaign can be attributed to several factors. First and foremost, the campaign effectively communicates the brand’s message. By showcasing the true-to-life colours of Faber-Castell’s coloured pencils, the ads demonstrate the quality of the product in a visually striking way. The campaign is also clever and witty, which makes it memorable and shareable.
Another reason for the campaign’s success is its simplicity. The ads are easy to understand, and the concept is immediately clear. This makes the campaign accessible to a wide audience, and ensures that it resonates with people of all ages and backgrounds.
The «True Colours» campaign is also successful because it is visually stunning. The use of bright, bold colours and seamless transformations creates an image that is both beautiful and memorable. This is particularly important in the world of advertising, where attention spans are short and competition is fierce.
Overall, the «True Colours» campaign is a masterclass in advertising. It effectively communicates the brand’s message in a clever and memorable way, while also being visually stunning and shareable. It is no surprise that the campaign has stood the test of time, and continues to be appreciated by audiences today.
For anyone looking to create a successful advertising campaign, the «True Colours» campaign is a great example to follow. By focusing on simplicity, creativity, and effective communication, it is possible to create a campaign that resonates with audiences and stands the test of time.