The Fan is the MVP: How Orange Re-Wrote the Playbook at UEFA EURO 2016
In the high-stakes world of sports sponsorship, the “Big Brand” strategy has historically been about as predictable as a 0-0 draw in a rainy group …
Entertainment
Peak Performance: How the Gorillaz x Spotify ‘The Mountain’ Campaign Scaled the Future of Advertising
If you walked through Shoreditch or Peckham in early 2026 and didn’t see a giant, hand-painted Murdoc Niccals staring into your soul, did you even …
How Sam Adams’ Chris Briney Campaign Redefines Beer Ads for a New Audience
Beer advertising has often been steeped in long-standing tropes: rugged masculinity, sports scenes, or humor targeting male consumers. But the recent Sam Adams campaign with …
Dignified Yet Flippant: How Penguin Random House UK’s Playful Penguins Refresh a 90-Year-Old Brand Icon
There are brand mascots, and then there are birds with a 90-year publishing pedigree. In early March 2026, Penguin Random House UK unveiled “Playful Penguins” …
The Gamble That Paid Off: Fanatics Sportsbook’s Kendall Jenner Super Bowl Strategy
The Super Bowl remains advertising’s holy grail — a cultural event that transforms commercials from interruptive breaks into watercooler moments. With 100+ million viewers tuning …
When Rock Legends and Shock Marketing Collide: The Liquid Death Ozzy DNA Story
Liquid Death’s Ozzy Osbourne DNA stunt took shock marketing to wild and hilarious new extremes in 2025 by selling a limited run of iced tea …
Severing Expectations: Apple TV+’s Grand Central Marketing Masterstroke for “Severance”
Imagine the hurried pace of commuters in New York City’s iconic Grand Central Terminal, a place where the rhythm of daily life plays out in …
TikTok’s “Sparks Good” Campaign: A Strategic Move Amidst Uncertainty and Opportunity for Advertisers
The digital advertising landscape is constantly evolving, with new platforms emerging and existing ones adapting to changing user behavior and regulatory scrutiny. One platform that …
McDonald’s Spain Brings Friends Fans a Nostalgic Treat for the 30th Anniversary: The Adult Happy Meal
Nostalgia sells—and McDonald’s Spain knows it well. In celebration of the 30th anniversary of Friends, McDonald’s has tapped into one of the most beloved TV …
Apple’s Crushing Ad: A Case Study in How Not to Advertise Creativity
In the world of advertising, there are few things more important than getting people talking. But sometimes, getting people talking can backfire in a spectacular way. That’s exactly what …