Netflix released the second season of Georgina Rodríguez’s reality show this spring, and the marketing machinery is going strong. The platform has enlisted David Madrid as its creative agency, while Wavemaker handles media placement – for a very special advertising campaign.
The campaign includes a massive billboard on one of Madrid’s main streets and a social media contest. For the first season, the agency We are Social created the copy “Before she sold handbags on Serrano, now she collects them.” For this second installment, David Madrid decided to continue featuring the handbag, which is a prized possession for the influencer, with the message “Before she collected handbags, now she gives them away,” and an image of Georgina Rodríguez holding one.
In addition, a social media contest has been launched, as advertised on the billboard and on Netflix’s Twitter and Instagram profiles. Any user who takes a photo of the billboard and uploads it with the hashtag #DameUnBolsoGeorgina (#GiveMeAHandbagGeorgina) or shares the tweet using the hashtag can win one.
This is not the only creative material being used to promote ‘Soy Georgina 2.’ Other designs have been created as well.
It’s no surprise that Netflix is investing in a promotional campaign for Georgina Rodríguez’s reality show. With over 48 million followers on Instagram, the Spanish model and influencer is a major draw for audiences. She is also the partner of famous footballer Cristiano Ronaldo, which only adds to her star power.
By partnering with David Madrid and Wavemaker, Netflix is tapping into the expertise of two well-respected agencies in the advertising industry. David Madrid, in particular, is known for its innovative and bold campaigns that stand out from the crowd.
The use of the handbag as a recurring motif in the campaign is an interesting choice. It ties in with Georgina Rodríguez’s personal brand, as she is known for her love of designer handbags. It also creates a sense of luxury and exclusivity that resonates with the show’s target audience.
The social media contest is a clever way to engage with audiences and encourage them to share content related to the show. By using a hashtag, Netflix can easily track user-generated content and amplify it through their own channels. This helps to create a sense of community around the show and generates buzz leading up to the premiere.
The use of the billboard is a traditional advertising tactic that still has value in today’s digital age. By placing the billboard in a high-traffic area, Netflix can reach a large audience and generate interest in the show. It also creates a physical presence for the campaign that can’t be ignored.
Overall, the promotional campaign for ‘Soy Georgina 2’ demonstrates the power of creative advertising. By partnering with top agencies and using multiple channels, Netflix is able to create a cohesive and engaging campaign that appeals to its target audience. The use of a recurring motif, the social media contest, and the billboard all work together to generate buzz and excitement leading up to the premiere.
As the streaming landscape becomes increasingly competitive, promotional campaigns like this one will become even more important. With so many options for viewers to choose from, it’s essential for streaming platforms to stand out and capture their attention. By investing in creative advertising, platforms like Netflix can do just that.