Calvin Klein: Brooke Shields and the Controversial Ads
In the 1980s, Brooke Shields, a rising star in the entertainment industry, found herself at the center of a media firestorm when she appeared in …
The Success of Apple’s iPod Advertising Campaign
When Apple released the iPod in 2001, it revolutionized the way people listened to music on the go. But what really made the device stand out was the advertising campaign that followed. The «Silhouette» ad campaign became an instant cultural phenomenon.
Norwegian Airlines’ «Flag of Flags» Ad Campaign: A Clever Way to Highlight Destinations
In 2015, Norwegian Airlines launched a clever advertising campaign called «Flag of Flag». The ad features the flag of Norway, with various rectangular boxes highlighting details that resemble other countries’ flags.
Netflix’s Advertising Campaign for Georgina Rodríguez’s Reality Show: Second Season Premieres with Creative Advertisements and Social Media Contest
Netflix released the second season of Georgina Rodríguez’s reality show this spring, and the marketing machinery is already in motion. The platform has enlisted David Madrid as its creative agency.
ZVV’s New Advertising Campaign: «Gemeinsam vorwärts» Reflects Public Transport’s Sustainability and Diversity
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
The Timeless Brilliance of Faber-Castell’s «True Colours» Advertising Campaign
The world of advertising is constantly evolving, with new ideas and concepts being introduced all the time. However, there are some campaigns that stand the test of time, and continue to resonate with audiences long after they were first released. One such campaign is the ‘True Colours’ campaign for art supplies brand Faber-Castell, which was created by German ad agency Serviceplan back in 2010.
Absolut Vodka: The Absolut Bottle
Despite having no distinctive shape, Absolut made their signature bottles the most recognizable bottles in the world. Their campaign which ran for over a quarter …