In 2015, Norwegian Airlines launched a clever advertising campaign called «Flag of Flag». The ad features the flag of Norway, with various rectangular boxes highlighting details that resemble other countries’ flags. The destinations and prices are listed inside the rectangles in a clean sans-serif typeface. This simple yet smart execution of the ad has caught the attention of the internet and has people talking about the campaign and the airline.
This ad campaign serves as a reminder of the excitement of exploring new destinations and the fun that comes with it. Even though many countries are still grappling with the effects of the pandemic, it’s essential to stay positive.
The «Flag of Flags» campaign is an excellent example of how a well-executed advertising campaign can create a buzz and leave a lasting impression on the audience. The ad is visually striking, with the Norwegian flag serving as the centerpiece and the other flags hidden inside it. The use of clean typography and minimalist design is effective in communicating the airline’s message and highlighting its destinations.
The ad campaign’s success can also be attributed to the fact that it appeals to people’s sense of discovery and adventure. The hidden flags inside the Norwegian flag create a sense of intrigue and curiosity, and people are drawn to the ad to find out more about the campaign and the airline’s destinations. It’s an outstanding reminder of how a clever and well-executed idea can capture people’s attention and make them take notice.
Promoting Destinations and Brand: Norway’s Beauty
The «Flag of Flags» campaign is also an excellent example of how an ad campaign can create a positive association between a brand and a country. Norway is known for its stunning landscapes, natural beauty, and rich cultural heritage. By featuring the Norwegian flag in the ad campaign and highlighting its destinations, Norwegian Airlines is effectively promoting Norway as a travel destination while also showcasing its own brand.
The success of the «Flag of Flags» campaign has not gone unnoticed, and it has garnered praise from both the advertising industry and the general public. The campaign won several awards, including a gold medal at the Cannes Lions International Festival of Creativity, one of the most prestigious advertising awards in the world. The ad’s success is a testament to the creativity, innovation, and effectiveness of the campaign and serves as a model for future advertising campaigns.
In conclusion, Norwegian Airlines’ «Flag of Flags» campaign is a clever and effective way to highlight its destinations and create a buzz around the brand. The ad’s simple yet smart execution and visually striking design are effective in capturing people’s attention and leaving a lasting impression. The campaign’s success is a testament to the power of creativity and innovation in advertising and serves as a model for future ad campaigns.