Tom Daley Takes the Plunge: A Deep Dive into Malibu’s Risky Marketing Strategy
Malibu Rum has made waves with its recent campaign featuring Olympic diving champion Tom Daley. The “Don’t Drink and Dive” message is undoubtedly crucial, but …
Alcohol
A Sip of Adventure: How Dos Equis Brewed a Decade-Long Success Story with the “Most Interesting Man in the World”
In the ever-churning world of advertising, campaigns often flicker brightly before fading into obscurity. But a rare few manage to transcend the fleeting nature of …
Corona’s ‘Find Your Beach’: The Serene Slice of Mexican Paradise in Every Bottle
Embracing the spirit of adventure and relaxation, Corona’s iconic beach-themed advertising campaign has captured the hearts of beer lovers worldwide. As a brand synonymous with …
The Enduring Power of the “I Am Canadian” Campaign: A Case Study in Brand Storytelling
In the world of advertising, few campaigns have captured the hearts and minds of a nation quite like Molson Canadian’s “I Am Canadian.” Launched in …
Crafted with Wonder: Edinburgh Gin’s Artful ‘Filled with Wonder’ Campaign
Unleashing the true essence of Scotland, Edinburgh Gin’s captivating advertising campaign manages to transport us to a world filled with wonder. With every sip, this …
BrewDog: the World Cup ‘anti-sponsor’
James Watt, BrewDog’s CEO has has shared the brand’s most recent ad campaign on LinkedIn. The out-of-home billboard reads “First Russia, then Qatar. Can’t wait …
Absolut Vodka: The Absolut Bottle
Despite having no distinctive shape, Absolut made their signature bottles the most recognizable bottles in the world. Their campaign which ran for over a quarter …