Flourish in Abundance and Prosperity: Eu Yan Sang’s “An Abundant New Year”
As we embark on the Chinese New Year, the year of the snake, it’s a time for businesses to set goals, plan strategies, and launch …
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Ovomaltine – A Legacy of Successful Advertising: “With Ovomaltine you can’t do it better. But longer.”
Ovomaltine is a Swiss brand of nutritional drink mix that has been around for over 100 years. The company is known for its iconic advertising …
Migros Celebrates 100 Years with a Heartfelt “Merci” Campaign
For a century, Migros has been a cornerstone of Swiss society, weaving itself into the fabric of everyday life. From its humble beginnings as a …
Inside the Clever Marketing of Australia’s ‘Beforeplay’ Sexual Health Campaign
In an era where information is at our fingertips, sexual health remains a topic shrouded in stigma and misinformation. Recognizing this, the Australian Government has …
The Heartwarming Power of “A Tiny Love Story”: Migros’ 2024 Christmas Campaign
The holiday season is a time for heartwarming stories, festive cheer, and, of course, compelling advertising. Brands across the globe pull out all the stops …
Martha Stewart and Liquid Death’s ‘Dismembered Moments’: Crafting Halloween Horror with a Twist
In the world of advertising, Halloween is a battleground for brands looking to push the envelope. But in 2022, one collaboration cut through the noise—quite …
McDonald’s Spain Brings Friends Fans a Nostalgic Treat for the 30th Anniversary: The Adult Happy Meal
Nostalgia sells—and McDonald’s Spain knows it well. In celebration of the 30th anniversary of Friends, McDonald’s has tapped into one of the most beloved TV …
Jack in the Box’s ‘Feeding Time’: How to Turn Tacos Into Horror
In an age where fast food chains are fighting for visibility, Jack in the Box’s “Feeding Time” campaign slashes through the clutter with a daring …
Burger King’s ‘Bundles of Joy’ Campaign: Foodfillment at its Best
Burger King has never shied away from audacious advertising campaigns, but their latest, “Bundles of Joy,” hits a uniquely emotional chord. Designed to celebrate new …
Deutsche Bahn: Taking a Train Instead of a Plane
A Data-Driven Approach to Emotional Storytelling The advertising industry is constantly evolving, and with the rise of social media and big data, it’s more important …