Ovomaltine is a Swiss brand of nutritional drink mix that has been around for over 100 years. The company is known for its iconic advertising campaigns, which have played a major role in its success.
One of Ovomaltine’s most famous slogans is “Mit Ovomaltine kannst du’s nicht besser. Aber länger”. This slogan translates to “With Ovomaltine you can’t do it better. But longer.” It’s a clever and memorable tagline that captures the essence of the Ovomaltine brand: a product that can help you perform at your best for longer. (and the slightly frivolous twist to the slogan made it all the more memorable.)
Ovomaltine has always been at the forefront of advertising innovation. The company was one of the first to advertise on Swiss television, and it has continued to experiment with new advertising methods over the years. Today, Ovomaltine is active on social media, and it uses a variety of online channels to reach its target audience.
Ovomaltine’s advertising is not just about selling products. It’s also about creating a brand identity and promoting a healthy lifestyle. Ovomaltine’s ads often feature athletes and people who are active in their communities. This messaging resonates with consumers who value health and fitness.
Here are some of the key takeaways from Ovomaltine’s advertising strategy:
- Focus on a strong brand identity. Ovomaltine’s advertising is always consistent with the brand’s overall image.
- Use humor and emotional appeals. Ovomaltine’s ads are often funny and heartwarming, which makes them more memorable for consumers.
- Embrace new advertising methods. Ovomaltine has always been willing to experiment with new ways to reach its target audience.
- Promote a healthy lifestyle. Ovomaltine’s advertising appeals to consumers who value health and fitness.
By following these principles, Ovomaltine has been able to create a successful advertising strategy that has helped the company to grow and thrive for over 100 years.
