Understanding the AXA 2023 Back-to-School Campaign In 2023, as students across Switzerland prepared for another school year, AXA unveiled a groundbreaking campaign aimed at raising …
August 1st marks a special occasion for Switzerland as it celebrates its heritage and paves the way for the future generations. In line with this …
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
Italy’s latest tourism marketing campaign, «Italia: Open to Meraviglia», featuring Botticelli’s Venus as a “virtual influencer,” has sparked controversy and raised concerns about the campaign’s superficiality and its portrayal of Italy. With a hefty budget of €9 million, the campaign has faced criticism for its mishmash of Ital-English tagline and its use of an AI-generated adaptation of Botticelli’s Venus.
Pringles launched an innovative advertising campaign on Twitch, a platform that is popular among gamers. The campaign involved a zombie character named Frank, who emerged from a video game and teamed up with Twitch to promote Pringles as the snack of choice for gamers in Europe.
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
