The Secret Sauce to Froneri’s Extrême Cone’s Viral Ad Campaign
Ice cream might seem like a simple summertime treat, but Froneri, a global ice cream company, is proving that it can be so much more. …
Switzerland
Love Life: Embrace Pleasure, Prioritize Protection
Love and sex are two important aspects of human life. However, it is important to be aware of the risks associated with sex, such as …
UNIFEC: Protecting Children in Conflict: How Advertising Can Make a Difference
Children are the most vulnerable members of society, and they are often the ones who suffer the most during conflict. UNICEF, the United Nations Children’s …
The Power of Playful Advertising: How Swiss Retailer Galaxus is Using Whimsy to Win
Sometimes, the most effective campaigns are the ones that tap into our sense of fun and surprise. This is something that two Swiss retailers, Galaxus …
Chocolate Is Better Than Animal Welfare Law: A Critical Analysis of Switzerland’s Animal Welfare Law
In the world of advertising, campaigns have the power to provoke thought, challenge norms, and inspire change. One such campaign, crafted by the agency “Ruf …
Migros M-Budget’s “Januarloch”: A Savvy Approach to Addressing Financial Strain
As the festive season fades away, leaving behind the remnants of celebration and joy, a familiar shadow looms over many individuals—the January slump. It’s that …
Coop’s Heartwarming Christmas Campaign: Small Acts, Big Impact
The magic of the holiday season is often found in the small, thoughtful gestures that warm our hearts. Coop, the leading retail company, has once …
Migros and Wichtel Finn: Making Dreams Come True this Christmas
The holiday season is upon us, and Migros, in collaboration with the creative minds at the Wirz agency, is set to enchant audiences once again …
Galaxus: A Playful Twist on Election Advertising and Branding
In the lead-up to the Swiss federal elections, the Swiss online retailer Galaxus has taken a bold step by launching its own election campaign. What …
Embracing the Future: UBS Switzerland’s Inspiring 1st August Marketing Campaign
August 1st marks a special occasion for Switzerland as it celebrates its heritage and paves the way for the future generations. In line with this …