Unveiling the Illusion: Save the Children’s Powerful Campaign to Combat Child Hunger
In a world where millions of children face the harsh reality of hunger, Save the Children has teamed up with Publicis Zurich to launch a …
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Galaxus: A Playful Twist on Election Advertising and Branding
In the lead-up to the Swiss federal elections, the Swiss online retailer Galaxus has taken a bold step by launching its own election campaign. What …
Georgina Rodriguez Shines in Guess’ Fall 2023 Campaign: A Tale of Branding and Empowerment
In the fast-paced world of advertising and branding, it takes more than just a pretty face to stand out. It requires a powerful combination of …
The New York Times Takes Over the Subway: A Masterclass in Advertising and Branding
The bustling underground world of the New York City subway system is a unique and dynamic space. It’s a place where commuters seek solace in …
AXA’s Innovative 2023 Back-to-School Campaign: Seeing the Road Through a Child’s Eyes
Understanding the AXA 2023 Back-to-School Campaign In 2023, as students across Switzerland prepared for another school year, AXA unveiled a groundbreaking campaign aimed at raising …
The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s
In the 1950s, a new icon emerged in the world of cigarette marketing – the Marlboro Man. This rugged cowboy became synonymous with the Marlboro …
Personalization that Pops: Inside Coca-Cola’s ‘Share a Coke’ Phenomenon
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.
Redefining Beauty: The Journey of Dove’s «Real Beauty» Campaign
Dove’s Real Beauty campaign has redefined beauty standards, promoting diversity and self-esteem. This beginner’s guide traces the evolution of the campaign, its impact on society, and its continued efforts to promote realistic beauty standards.
The Barbie Film: A Marketing Masterpiece and the Rise of Brand-Based Movies
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
Calvin Klein: Brooke Shields and the Controversial Ads
In the 1980s, Brooke Shields, a rising star in the entertainment industry, found herself at the center of a media firestorm when she appeared in …