The New York Times Takes Over the Subway: A Masterclass in Advertising and Branding
The bustling underground world of the New York City subway system is a unique and dynamic space. It’s a place where commuters seek solace in …
OOH
AXA’s Innovative 2023 Back-to-School Campaign: Seeing the Road Through a Child’s Eyes
Understanding the AXA 2023 Back-to-School Campaign In 2023, as students across Switzerland prepared for another school year, AXA unveiled a groundbreaking campaign aimed at raising …
The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s
In the 1950s, a new icon emerged in the world of cigarette marketing – the Marlboro Man. This rugged cowboy became synonymous with the Marlboro …
Personalization that Pops: Inside Coca-Cola’s ‘Share a Coke’ Phenomenon
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.
Redefining Beauty: The Journey of Dove’s «Real Beauty» Campaign
Dove’s Real Beauty campaign has redefined beauty standards, promoting diversity and self-esteem. This beginner’s guide traces the evolution of the campaign, its impact on society, and its continued efforts to promote realistic beauty standards.
The Barbie Film: A Marketing Masterpiece and the Rise of Brand-Based Movies
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
Calvin Klein: Brooke Shields and the Controversial Ads
In the 1980s, Brooke Shields, a rising star in the entertainment industry, found herself at the center of a media firestorm when she appeared in …
Leave. Love. : How Edelweiss’ Advertising Campaign Captivates Audiences and Encourages Travel
Edelweiss operates flights to over 80 destinations worldwide. For the past two years, the airline has been running a successful advertising campaign with the theme «Leave. Love.» The campaign aims to encourage people to dream about their next vacation and to book their next trip with Edelweiss.
The Success of Apple’s iPod Advertising Campaign
When Apple released the iPod in 2001, it revolutionized the way people listened to music on the go. But what really made the device stand out was the advertising campaign that followed. The «Silhouette» ad campaign became an instant cultural phenomenon.
Netflix’s Advertising Campaign for Georgina Rodríguez’s Reality Show: Second Season Premieres with Creative Advertisements and Social Media Contest
Netflix released the second season of Georgina Rodríguez’s reality show this spring, and the marketing machinery is already in motion. The platform has enlisted David Madrid as its creative agency.