SWISS Scores with a Heartfelt Tribute to Women’s Football and Swiss Hospitality
This summer, Switzerland isn’t just hosting the UEFA Women’s EURO, Swiss International Air Lines (SWISS) is delivering a campaign that’s as refreshing as a cool …
When Your Slogan Goes Viral: How Jet2 Turned a Meme into Marketing Gold
If someone had told you five years ago that a straightforward holiday jingle would become the unofficial anthem of TikTok, you might’ve laughed them off. …
Why Swissquote’s ‘Take Your Finances by The Horns’ Is a Smart Move in Fintech Advertising
Swissquote’s summer 2025 campaign is bold in more ways than one. With a woman riding a bull through urban landscapes, the firm signals it’s not …
From Kid’s Snack to Gourmet Gimmick: How Goldfish Rebranded as ‘Chilean Sea Bass’ to Hook Adults
When you think of Goldfish crackers, your mind likely jumps to lunchboxes, soccer practice snacks, or that familiar orange carton lurking in your childhood pantry. …
Severing Expectations: Apple TV+’s Grand Central Marketing Masterstroke for “Severance”
Imagine the hurried pace of commuters in New York City’s iconic Grand Central Terminal, a place where the rhythm of daily life plays out in …
Sniff Before You Buy: Deconstructing Billie’s Audacious Armpit Advertising Campaign
In the bustling streets of Manhattan, amidst the cacophony of sounds and a relentless barrage of visual stimuli, a peculiar invitation emerged. Near the high-traffic …
The Return of the Burger Bombshell – Carl’s Jr., Nostalgia, and the New Rules of Sex Appeal
In 2005, Carl’s Jr. made waves—and raised eyebrows—with an unforgettable commercial: Paris Hilton, dripping in suds, washing a Bentley in a black swimsuit while biting …
Uber’s ‘You’re Almost There’ Campaign is a Masterclass in Emotional Out-of-Home
There are few moments more universally human than arriving at the airport after a long journey. You’ve endured cramped airplane seats, sluggish passport control, and …
Hilary Duff, “That’s So Gay,” and One of Advertising’s Boldest Anti-Bullying Moves
Long before rainbow logos and corporate pride activations flooded the summer marketing landscape, one anti-bullying campaign stood out for being sharp, unexpected, and genuinely culture-shifting. …
Evolution Over Revolution: How Ovomaltine Mastered Long-Term Brand Building for Gen Z
The Siren Song of Revolution vs. The Steady Hand of Evolution In the dynamic landscape of modern marketing, the pressure to innovate often translates into …