In the autumn of 2003, McDonald’s was in trouble. The company had just recorded its first-ever quarterly financial loss, fast food was increasingly under attack …
A Data-Driven Approach to Emotional Storytelling The advertising industry is constantly evolving, and with the rise of social media and big data, it’s more important …
The Volkswagen Golf is a true automotive icon. It’s a car that has captured the hearts of drivers for generations, and it’s no surprise that …
It’s that time of year again, and IKEA is back with a Halloween campaign that’s sure to give you chills, but not in the way …
The world of advertising is constantly evolving, with new ideas and concepts being introduced all the time. However, there are some campaigns that stand the test of time, and continue to resonate with audiences long after they were first released. One such campaign is the ‘True Colours’ campaign for art supplies brand Faber-Castell, which was created by German ad agency Serviceplan back in 2010.
