Empowering Excellence: Exploring Nike’s Iconic ‘Just Do It’ Campaign
Discover the origins and impact of Nike’s ‘Just Do It’ campaign, and how it continues to inspire excellence in athletes and fitness enthusiasts around the world.
The Barbie Film: A Marketing Masterpiece and the Rise of Brand-Based Movies
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
From Stale to Suave: Old Spice’s Epic Transformation with «The Man Your Man Could Smell Like»
Discover how Old Spice’s «The Man Your Man Could Smell Like» campaign transformed the male grooming industry and established the brand as a modern and appealing choice for younger consumers.
Breaking the Mold: Volkswagen’s «Think Small» Campaign and Its Automotive Revolution
Volkswagen’s ‘Think Small’ campaign was a game-changer for the automotive industry. Learn about its origins, impact, and lasting legacy in our beginner’s guide.
The Revolutionary Ad: Unveiling the Impact of Apple’s ‘1984’ Campaign
Apple’s ‘1984’ commercial will always be remembered as a symbol of a new era in advertising, where creativity and innovation are valued above all else.
Calvin Klein: Brooke Shields and the Controversial Ads
In the 1980s, Brooke Shields, a rising star in the entertainment industry, found herself at the center of a media firestorm when she appeared in …
«Open to Meraviglia» – A Superficial Image of Italy?
Italy’s latest tourism marketing campaign, «Italia: Open to Meraviglia», featuring Botticelli’s Venus as a “virtual influencer,” has sparked controversy and raised concerns about the campaign’s superficiality and its portrayal of Italy. With a hefty budget of €9 million, the campaign has faced criticism for its mishmash of Ital-English tagline and its use of an AI-generated adaptation of Botticelli’s Venus.
Leave. Love. : How Edelweiss’ Advertising Campaign Captivates Audiences and Encourages Travel
Edelweiss operates flights to over 80 destinations worldwide. For the past two years, the airline has been running a successful advertising campaign with the theme «Leave. Love.» The campaign aims to encourage people to dream about their next vacation and to book their next trip with Edelweiss.
The Success of Apple’s iPod Advertising Campaign
When Apple released the iPod in 2001, it revolutionized the way people listened to music on the go. But what really made the device stand out was the advertising campaign that followed. The «Silhouette» ad campaign became an instant cultural phenomenon.
Pringles’ Zombie Frank: A World First in Gaming Culture on Twitch
Pringles launched an innovative advertising campaign on Twitch, a platform that is popular among gamers. The campaign involved a zombie character named Frank, who emerged from a video game and teamed up with Twitch to promote Pringles as the snack of choice for gamers in Europe.