BOSS: an impressive rebrand
The fashion and lifestyle company HUGO BOSS carries the globally renowned fashion brands BOSS and HUGO. The BOSS logo, unchanged since the 1970s, had a …
Christmas Ads 2022: UK
Here is a summary of the 2022 Christmas advertising & branding campaigns: The holiday season has arrived as businesses debut their Christmas advertisements sooner than …
MySwitzerland: No Drama with Robert De Niro & Roger Federer
The Roger Federer and Robert De Niro movie “No Drama,” produced for Switzerland Tourism, was viewed all over the world. It presently ranks in the …
BrewDog: the World Cup ‘anti-sponsor’
James Watt, BrewDog’s CEO has has shared the brand’s most recent ad campaign on LinkedIn. The out-of-home billboard reads “First Russia, then Qatar. Can’t wait …
Absolut Vodka: The Absolut Bottle
Despite having no distinctive shape, Absolut made their signature bottles the most recognizable bottles in the world. Their campaign which ran for over a quarter …
When Pepsi dressed up as Coca-Cola for Halloween
Halloween is here, and Pepsi made the most of it. 2013 the drinks giant issued an ad showing a can of Pepsi dressed in shiny …
Baloise: For a world full of opportunities
The Baloise Group is a leader in the financial services and insurance industry in Europe. To further strengthen its marketplace position and improve its international …
British Airways: reasons people travel
British Airways returns with another round of simple, exuberant out-of-home copy that hits just the right note. Although it’s not quite as effective without the …