Georgina Rodriguez Shines in Guess’ Fall 2023 Campaign: A Tale of Branding and Empowerment
In the fast-paced world of advertising and branding, it takes more than just a pretty face to stand out. It requires a powerful combination of …
The New York Times Takes Over the Subway: A Masterclass in Advertising and Branding
The bustling underground world of the New York City subway system is a unique and dynamic space. It’s a place where commuters seek solace in …
AXA’s Innovative 2023 Back-to-School Campaign: Seeing the Road Through a Child’s Eyes
Understanding the AXA 2023 Back-to-School Campaign In 2023, as students across Switzerland prepared for another school year, AXA unveiled a groundbreaking campaign aimed at raising …
«Got Milk?» Exploring the Enduring Allure of a Mustached Question
Explore the enduring allure of the iconic Got Milk? advertising campaign. From its clever celebrity endorsements to memorable taglines, this blog post investigates why this mustached question captivates audiences even years later.
The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s
In the 1950s, a new icon emerged in the world of cigarette marketing – the Marlboro Man. This rugged cowboy became synonymous with the Marlboro …
McDonald’s Epic ‘As Featured In’ Campaign: A Nod to Iconic Pop Culture Moments
McDonald’s, the fast-food giant renowned for its innovative marketing campaigns, has unveiled its latest endeavor, the ‘As Featured In’ campaign. Covering over 100 markets, this …
Personalization that Pops: Inside Coca-Cola’s ‘Share a Coke’ Phenomenon
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.
Redefining Beauty: The Journey of Dove’s «Real Beauty» Campaign
Dove’s Real Beauty campaign has redefined beauty standards, promoting diversity and self-esteem. This beginner’s guide traces the evolution of the campaign, its impact on society, and its continued efforts to promote realistic beauty standards.
Making Waves for a Cause: The ALS Ice Bucket Challenge and its Impact on Awareness and Research
Discover the impact of the ALS Ice Bucket Challenge on raising awareness and funding for ALS research. Learn about its legacy and why it is still relevant today in this beginner’s guide.
Embracing the Future: UBS Switzerland’s Inspiring 1st August Marketing Campaign
August 1st marks a special occasion for Switzerland as it celebrates its heritage and paves the way for the future generations. In line with this …