This autumn (2025), Cailler—the heart and soul of Swiss chocolate—embarked on a bold, joy-infused relaunch that’s equal parts nostalgia and innovation. Nestlé Switzerland leveraged the …
For a century, Migros has been a cornerstone of Swiss society, weaving itself into the fabric of everyday life. From its humble beginnings as a …
Catchy slogans, captivating visuals, and relatable messages—advertising campaigns have the power to influence consumer perceptions and elevate brands to new heights. In the realm of …
The Swiss Post has announced a rebranding campaign to mark its 175th anniversary in 2024. The new branding will focus on tradition and simplicity, with a single logo replacing the multiple versions currently in use across the country.
The fashion and lifestyle company HUGO BOSS carries the globally renowned fashion brands BOSS and HUGO. The BOSS logo, unchanged since the 1970s, had a …
The Baloise Group is a leader in the financial services and insurance industry in Europe. To further strengthen its marketplace position and improve its international …
