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Baloise: For a world full of opportunities
Baloise: For a world full of opportunities

Baloise: For a world full of opportunities

The Baloise Group is a leader in the financial services and insurance industry in Europe. To further strengthen its marketplace position and improve its international expansion, Baloise decided to optimize their branding and their brand strategy.

For the first time, all companies in the The Baloise Group will possess the same branding and identity. As an umbrella brand, Baloise combines the strengths of all their subsidiaries. The re-branding that encompasses all of their companies also marks the beginning of a new era for the entire Group.

Baloise believes in a world where opportunity is plentiful, and it’s on a mission to become a source of inspiration for their customers’ tomorrow, providing customized, cutting-edge solutions, and encouraging customers to lead new, inspired lives. Its design principle is strong in form and colour, creating a sense of openness, clarity, and possibility. The warm, colourful imagery and illustrations expressed its new mission.