When you think of Goldfish crackers, your mind likely jumps to lunchboxes, soccer practice snacks, or that familiar orange carton lurking in your childhood pantry. …
In the annals of advertising history, few campaigns have captured the hearts and minds of consumers quite like Coca-Cola’s “I’d Like to Teach the World …
Sometimes, the most effective campaigns are the ones that tap into something fundamental: human emotion. Procter & Gamble’s (P&G) “Thank You, Mom” campaign, which launched …
Get ready for the advertising extravaganza of the year: Super Bowl 2024! Set to kick off between the Kansas City Chiefs and the San Francisco …
Meat and Livestock Australia (MLA) has once again stepped into the limelight with its 2024 summer campaign, unveiling a thought-provoking commercial that delves into the …
You may remember the legendary Jean-Claude Van Damme performing a seemingly impossible split between two moving Volvo trucks, all set to the serene sounds of …
Hey there, fellow readers! We hope you’re ready to dive into the fascinating world of railway safety and discover how a creative campaign called Dumb …
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.
Discover the impact of the ALS Ice Bucket Challenge on raising awareness and funding for ALS research. Learn about its legacy and why it is still relevant today in this beginner’s guide.
Apple’s ‘1984’ commercial will always be remembered as a symbol of a new era in advertising, where creativity and innovation are valued above all else.
