The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s
In the 1950s, a new icon emerged in the world of cigarette marketing – the Marlboro Man. This rugged cowboy became synonymous with the Marlboro …
campaign
McDonald’s Epic ‘As Featured In’ Campaign: A Nod to Iconic Pop Culture Moments
McDonald’s, the fast-food giant renowned for its innovative marketing campaigns, has unveiled its latest endeavor, the ‘As Featured In’ campaign. Covering over 100 markets, this …
Personalization that Pops: Inside Coca-Cola’s ‘Share a Coke’ Phenomenon
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.
Redefining Beauty: The Journey of Dove’s «Real Beauty» Campaign
Dove’s Real Beauty campaign has redefined beauty standards, promoting diversity and self-esteem. This beginner’s guide traces the evolution of the campaign, its impact on society, and its continued efforts to promote realistic beauty standards.
Making Waves for a Cause: The ALS Ice Bucket Challenge and its Impact on Awareness and Research
Discover the impact of the ALS Ice Bucket Challenge on raising awareness and funding for ALS research. Learn about its legacy and why it is still relevant today in this beginner’s guide.
Embracing the Future: UBS Switzerland’s Inspiring 1st August Marketing Campaign
August 1st marks a special occasion for Switzerland as it celebrates its heritage and paves the way for the future generations. In line with this …
Empowering Excellence: Exploring Nike’s Iconic ‘Just Do It’ Campaign
Discover the origins and impact of Nike’s ‘Just Do It’ campaign, and how it continues to inspire excellence in athletes and fitness enthusiasts around the world.
The Barbie Film: A Marketing Masterpiece and the Rise of Brand-Based Movies
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
From Stale to Suave: Old Spice’s Epic Transformation with «The Man Your Man Could Smell Like»
Discover how Old Spice’s «The Man Your Man Could Smell Like» campaign transformed the male grooming industry and established the brand as a modern and appealing choice for younger consumers.
Breaking the Mold: Volkswagen’s «Think Small» Campaign and Its Automotive Revolution
Volkswagen’s ‘Think Small’ campaign was a game-changer for the automotive industry. Learn about its origins, impact, and lasting legacy in our beginner’s guide.