United Colors of Benetton: A History of Shocking Ads and Social Commentary
Benetton. The name itself conjures up images of vibrant colors, bold statements, and a touch of controversy. This Italian clothing company rose to prominence in …
branding
Barbie Goes Bold: Celebrating an Icon with Heinz Barbie-Cue Sauce
Pink. Plastic. Powerful. Barbie, the quintessential doll, has captured hearts and imaginations for over 65 years. Now, in a collaboration that’s as unexpected as it …
Impossible Is Nothing: A Look Back at a Legendary Campaign and Its Enduring Relevance
Have you ever felt like giving up on a dream? Like the odds are stacked against you and achieving your goals seems, well, impossible? If …
Corona’s ‘Find Your Beach’: The Serene Slice of Mexican Paradise in Every Bottle
Embracing the spirit of adventure and relaxation, Corona’s iconic beach-themed advertising campaign has captured the hearts of beer lovers worldwide. As a brand synonymous with …
Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
The Power of Playful Advertising: How Swiss Retailer Galaxus is Using Whimsy to Win
Sometimes, the most effective campaigns are the ones that tap into our sense of fun and surprise. This is something that two Swiss retailers, Galaxus …
The Colors of Ticino: A Case Study in Successful Tourism Marketing
The beautiful region of Ticino, nestled in the southern reaches of Switzerland, has long been a popular destination for tourists. With its stunning scenery, charming …
The Sweet Story of the Chupa Chups Logo: How a Lollipop Became a Pop Culture Icon
The Chupa Chups logo is one of the most recognizable candy logos in the world. Its simple yet iconic design has become synonymous with childhood …
The Power of Emotion in Advertising: How P&G’s “Thank You, Mom” Campaign Won Hearts and Minds
Sometimes, the most effective campaigns are the ones that tap into something fundamental: human emotion. Procter & Gamble’s (P&G) “Thank You, Mom” campaign, which launched …
Knorr’s Bouillon Bag: A Fashionable Faux Pas or a Brilliant Branding Move?
In the ever-evolving world of fashion, brands are constantly looking for new and innovative ways to capture the attention of consumers. Some attempts are met …