The Fan is the MVP: How Orange Re-Wrote the Playbook at UEFA EURO 2016
In the high-stakes world of sports sponsorship, the “Big Brand” strategy has historically been about as predictable as a 0-0 draw in a rainy group …
Sport
Speeding Tickets as Art: How Distance Boutique Outran the Law and Won the Internet
In the world of advertising, we are often told that “friction is the enemy.” We spend billions trying to make the path to purchase as …
Bleed for Your Club: How Norway’s “Blood League” Turned Football Rivalry into a Life-Saving Campaign
The creative agency Morgenstern AS (Oslo) was brought in to find a new entry point. Their starting observation was cultural rather than demographic: Norwegian football …
The Gamble That Paid Off: Fanatics Sportsbook’s Kendall Jenner Super Bowl Strategy
The Super Bowl remains advertising’s holy grail — a cultural event that transforms commercials from interruptive breaks into watercooler moments. With 100+ million viewers tuning …
When Culture, Performance & Storytelling Collide — The Marketing Playbook Behind NikeSKIMS
When two powerhouse brands like Nike and Skims join forces, the expectations are high. But in the case of NikeSKIMS, the ambition goes beyond hype. …
From Swipes to Stadiums: Tinder’s Winning Play in Love and Football
Tinder, the world’s most downloaded dating app, has long occupied a space where tech meets romance. But its latest European brand campaign manages to do …
SWISS Scores with a Heartfelt Tribute to Women’s Football and Swiss Hospitality
This summer, Switzerland isn’t just hosting the UEFA Women’s EURO, Swiss International Air Lines (SWISS) is delivering a campaign that’s as refreshing as a cool …
Tom Daley Takes the Plunge: A Deep Dive into Malibu’s Risky Marketing Strategy
Malibu Rum has made waves with its recent campaign featuring Olympic diving champion Tom Daley. The “Don’t Drink and Dive” message is undoubtedly crucial, but …
Coca-Cola’s Embrace of Unity at Paris 2024 Olympics: A Symbolic Campaign
Coca-Cola’s latest campaign for the Paris 2024 Olympics, titled “It’s Magic When the World Comes Together,” is a celebration of unity, inclusivity, and the power …
Canadian Tire’s “We All Play for Canada”: A Masterclass in Long-Term Cause Marketing
Canadian Tire’s “We All Play for Canada” campaign is a remarkable example of how a brand can use cause marketing to forge lasting emotional connections …