Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
Branding
The Sweet Story of the Chupa Chups Logo: How a Lollipop Became a Pop Culture Icon
The Chupa Chups logo is one of the most recognizable candy logos in the world. Its simple yet iconic design has become synonymous with childhood …
Tropicana’s Squeeze: A Citrusy Stand Against Artificial Intelligence
In the ever-evolving landscape of advertising, brands are constantly seeking innovative ways to capture consumer attention and create buzz. Tropicana, renowned for its orange juice, …
Migros M-Budget’s “Januarloch”: A Savvy Approach to Addressing Financial Strain
As the festive season fades away, leaving behind the remnants of celebration and joy, a familiar shadow looms over many individuals—the January slump. It’s that …
Calgary’s Olympic Spectacle: The Legacy of The Games of the XXIV Olympiad
In the winter of 1988, Calgary, Canada, ignited the Olympic flame and transformed into a global stage for athletic greatness. The Games of the XXIV …
Crafted with Wonder: Edinburgh Gin’s Artful ‘Filled with Wonder’ Campaign
Unleashing the true essence of Scotland, Edinburgh Gin’s captivating advertising campaign manages to transport us to a world filled with wonder. With every sip, this …
Barbie’s Debut: Analyzing the Shifting Paradigms of Toy Advertising in the 1950s
Toy advertising in the 1950s witnessed a significant paradigm shift with the debut of Barbie. This iconic doll not only transformed the toy industry but …
The Energizer Bunny’s Unstoppable Beat: How a Drumming Toy Captivated the 80s
The Birth of the Energizer Bunny Long before the Energizer Bunny became an iconic symbol of energy and endurance, it was just an idea brewing …
Georgina Rodriguez Shines in Guess’ Fall 2023 Campaign: A Tale of Branding and Empowerment
In the fast-paced world of advertising and branding, it takes more than just a pretty face to stand out. It requires a powerful combination of …
Personalization that Pops: Inside Coca-Cola’s ‘Share a Coke’ Phenomenon
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.