Barbie’s Debut: Analyzing the Shifting Paradigms of Toy Advertising in the 1950s
Toy advertising in the 1950s witnessed a significant paradigm shift with the debut of Barbie. This iconic doll not only transformed the toy industry but …
Branding
The Energizer Bunny’s Unstoppable Beat: How a Drumming Toy Captivated the 80s
The Birth of the Energizer Bunny Long before the Energizer Bunny became an iconic symbol of energy and endurance, it was just an idea brewing …
Georgina Rodriguez Shines in Guess’ Fall 2023 Campaign: A Tale of Branding and Empowerment
In the fast-paced world of advertising and branding, it takes more than just a pretty face to stand out. It requires a powerful combination of …
Personalization that Pops: Inside Coca-Cola’s ‘Share a Coke’ Phenomenon
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.
Redefining Beauty: The Journey of Dove’s «Real Beauty» Campaign
Dove’s Real Beauty campaign has redefined beauty standards, promoting diversity and self-esteem. This beginner’s guide traces the evolution of the campaign, its impact on society, and its continued efforts to promote realistic beauty standards.
Empowering Excellence: Exploring Nike’s Iconic ‘Just Do It’ Campaign
Discover the origins and impact of Nike’s ‘Just Do It’ campaign, and how it continues to inspire excellence in athletes and fitness enthusiasts around the world.
Misenso Launches Playful Eyewear Campaign: Affordable Designer Glasses for Everyone!
Misenso, a start-up by Migros, has launched a new advertising campaign for its optical and hearing aid store. Misenso aims to disrupt the optical and hearing aid market by offering affordable designer eyewear, high-quality hearing aids, and exceptional customer service directly in Migros stores throughout Switzerland.
Notion: First International Brand Campaign Wins Big
Notion, a collaborative workspace platform, recently won at The Drum Awards for Out of Home 2022 in the International Global Campaign category for its first …