Beyond Limits: The Advertising Genius Behind Red Bull Stratos
In 2012, Red Bull took the world by storm with an audacious feat that captured the imagination of millions and redefined the boundaries of marketing …
Branding
How Victorinox Used Its Heritage and Versatility to Position Itself as the Essential Multi-Tool
Discovering the Roots of Victorinox’s Success Victorinox, the renowned Swiss manufacturer of multi-purpose tools, has successfully carved its niche in the market by leveraging its …
Coca-Cola’s ‘Share a Coke’: A Personalized Mexican Twist on a Global Classic
When it comes to advertising campaigns that have left an indelible mark in the minds of consumers worldwide, Coca-Cola has consistently set the bar high. …
Powering a Proud City: The Impactful ‘People Make Glasgow’ Campaign
Prepare to embark on a journey through the vibrant streets of Glasgow, where a dynamic and impactful advertising campaign has ignited the spirit of an …
United Colors of Benetton: A History of Shocking Ads and Social Commentary
Benetton. The name itself conjures up images of vibrant colors, bold statements, and a touch of controversy. This Italian clothing company rose to prominence in …
Corona’s ‘Find Your Beach’: The Serene Slice of Mexican Paradise in Every Bottle
Embracing the spirit of adventure and relaxation, Corona’s iconic beach-themed advertising campaign has captured the hearts of beer lovers worldwide. As a brand synonymous with …
Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
The Sweet Story of the Chupa Chups Logo: How a Lollipop Became a Pop Culture Icon
The Chupa Chups logo is one of the most recognizable candy logos in the world. Its simple yet iconic design has become synonymous with childhood …
Tropicana’s Squeeze: A Citrusy Stand Against Artificial Intelligence
In the ever-evolving landscape of advertising, brands are constantly seeking innovative ways to capture consumer attention and create buzz. Tropicana, renowned for its orange juice, …
Migros M-Budget’s “Januarloch”: A Savvy Approach to Addressing Financial Strain
As the festive season fades away, leaving behind the remnants of celebration and joy, a familiar shadow looms over many individuals—the January slump. It’s that …