This autumn (2025), Cailler—the heart and soul of Swiss chocolate—embarked on a bold, joy-infused relaunch that’s equal parts nostalgia and innovation. Nestlé Switzerland leveraged the …
A viral moment so astronomically clever, it deserves its own constellation: Astronomer turned an online frenzy into a masterclass in real-time marketing, roping in none …
The magnetic pull of collectibles remains a potent force in retail marketing, tapping into deep-seated psychological drivers to foster loyalty, excitement, and repeat purchases. In …
Tinder, the world’s most downloaded dating app, has long occupied a space where tech meets romance. But its latest European brand campaign manages to do …
Albert Heijn, a Dutch supermarket giant, has consistently demonstrated its prowess in crafting impactful and memorable advertising campaigns. Their recent “Lekker Weekend” summer campaign stands …
This summer, Switzerland isn’t just hosting the UEFA Women’s EURO, Swiss International Air Lines (SWISS) is delivering a campaign that’s as refreshing as a cool …
If someone had told you five years ago that a straightforward holiday jingle would become the unofficial anthem of TikTok, you might’ve laughed them off. …
When you think of Goldfish crackers, your mind likely jumps to lunchboxes, soccer practice snacks, or that familiar orange carton lurking in your childhood pantry. …
Imagine the hurried pace of commuters in New York City’s iconic Grand Central Terminal, a place where the rhythm of daily life plays out in …
In the bustling streets of Manhattan, amidst the cacophony of sounds and a relentless barrage of visual stimuli, a peculiar invitation emerged. Near the high-traffic …
