Old Navy’s ‘It’s Old Navy’: When Nostalgia Meets Value
There’s a particular art to making affordable feel aspirational. Old Navy has been practising it for decades — and their Summer 2026 campaign, “It’s Old …
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Bumble Bet on Realness When the Category Was Running on Fake.
Dating apps have a marketing problem that is also, at its core, a product problem. They need to convince you that their platform leads to …
Vaseline: Let the Internet Write the Brief
In March 2025, Vaseline’s marketing team did something that most brand managers would find professionally terrifying: they handed the creative brief to TikTok. Not literally. …
Ba Da Ba Ba Baa: How McDonald’s “I’m Lovin’ It” Became the World’s Most Recognised Jingle
In the autumn of 2003, McDonald’s was in trouble. The company had just recorded its first-ever quarterly financial loss, fast food was increasingly under attack …
How Sam Adams’ Chris Briney Campaign Redefines Beer Ads for a New Audience
Beer advertising has often been steeped in long-standing tropes: rugged masculinity, sports scenes, or humor targeting male consumers. But the recent Sam Adams campaign with …
The Juicy G-O-A-T? How Nerds and Andy Cohen Hijacked Super Bowl LX to Build a $1 Billion Empire
In the high-stakes theater of Super Bowl advertising, there are legacy brands that play it safe, and then there is Ferrara. On February 8, 2026, …
How Polaroid’s “Camera for an Analog Life” Campaign Uses OOH & Emotion to Push Back Against Digital Overload
In an age where nearly everything—from our social lives to our creativity—is filtered, scaled, algorithmically optimized, Polaroid offers a counter-narrative. Its latest campaign, The Camera …
Love at First Bite: How Pringles and Sabrina Carpenter Won Super Bowl LX with “Unhinged” Romance
For Super Bowl 2026, Pringles decided to get weird. Specifically, “building-a-boyfriend-out-of-dehydrated-potato-slices” weird. The campaign, titled “Pringleleo,” starring global pop sensation Sabrina Carpenter, wasn’t just a …
The McConaughey Conspiracy: How Uber Eats Hijacked Super Bowl LX with Modular Madness
In the world of Super Bowl advertising, there’s a fine line between a “classic” and a “distraction.” At Super Bowl LX in Santa Clara, Uber …
The Gamble That Paid Off: Fanatics Sportsbook’s Kendall Jenner Super Bowl Strategy
The Super Bowl remains advertising’s holy grail — a cultural event that transforms commercials from interruptive breaks into watercooler moments. With 100+ million viewers tuning …