In the world of advertising, some brands have it easy. They sell soda, sneakers, or smartphones—products that people actually want to buy. But what happens …
In the world of advertising, most campaigns are lucky to survive a single flight. They land, they flicker for a few weeks, and they vanish …
In the pantheon of advertising, most commercials are lucky to survive a six-week flight before being relegated to the dusty archives of YouTube. But every …
In the high-stakes world of destination marketing, there are campaigns that whisper, and then there are campaigns that scream until they’re blue in the face. …
Beer advertising has often been steeped in long-standing tropes: rugged masculinity, sports scenes, or humor targeting male consumers. But the recent Sam Adams campaign with …
There is a well-worn ritual in premium chocolate advertising. A distinguished man in a white coat, lit like a Renaissance painting, lifts a square of …
There is something quietly radical about one of the world’s most powerful luxury houses choosing to set its spring campaign not on a runway, nor …
The coffee category is one of advertising’s most theatrical arenas. Hollywood celebrities lounging in monochrome boutiques, hushed voiceovers about provenance and craft, flagship stores designed …
The creative agency Morgenstern AS (Oslo) was brought in to find a new entry point. Their starting observation was cultural rather than demographic: Norwegian football …
In 2004, Unilever’s Dove brand commissioned a global study. The results were startling. Only 2% of women around the world described themselves as beautiful. The …
