Uber’s ‘You’re Almost There’ Campaign is a Masterclass in Emotional Out-of-Home
There are few moments more universally human than arriving at the airport after a long journey. You’ve endured cramped airplane seats, sluggish passport control, and …
travel
Visit Oslo’s “Is It Even a City?”: A Masterclass in Reverse Tourism Marketing
In a digital landscape saturated with glossy travel ads showcasing sun-drenched beaches and bustling cityscapes, Visit Oslo’s latest campaign, “Is It Even a City?”, takes …
Finding Calm in the Chaos: A Deep Dive into British Airways’ Club World OOH Campaign
In today’s fast-paced world, finding moments of peace and quiet can feel like a luxury. British Airways, renowned for its premium travel experiences, has tapped …
Seamless Journeys with «SWISS all the way» – How Airlines Are Evolving Post-Pandemic
In an age where convenience is king, air travel has taken a leap forward, embracing digitalization and an enhanced customer experience. With airlines competing on …
A Journey Through Decades: Exploring Qantas’ Enduring “I Still Call Australia Home” Campaign
The “I Still Call Australia Home” campaign is more than just a catchy jingle; it’s a cornerstone of Qantas’ branding, a cultural touchstone, and a …
Powering a Proud City: The Impactful ‘People Make Glasgow’ Campaign
Prepare to embark on a journey through the vibrant streets of Glasgow, where a dynamic and impactful advertising campaign has ignited the spirit of an …
Booking.com Super Bowl Ad: A Masterclass in Branding and Storytelling
The Super Bowl is one of the biggest advertising events of the year, and Booking.com has consistently delivered some of the most memorable commercials in …
«Open to Meraviglia» – A Superficial Image of Italy?
Italy’s latest tourism marketing campaign, «Italia: Open to Meraviglia», featuring Botticelli’s Venus as a “virtual influencer,” has sparked controversy and raised concerns about the campaign’s superficiality and its portrayal of Italy. With a hefty budget of €9 million, the campaign has faced criticism for its mishmash of Ital-English tagline and its use of an AI-generated adaptation of Botticelli’s Venus.
Norwegian Airlines’ «Flag of Flags» Ad Campaign: A Clever Way to Highlight Destinations
In 2015, Norwegian Airlines launched a clever advertising campaign called «Flag of Flag». The ad features the flag of Norway, with various rectangular boxes highlighting details that resemble other countries’ flags.
British Airways: reasons people travel
British Airways returns with another round of simple, exuberant out-of-home copy that hits just the right note. Although it’s not quite as effective without the …