top performing campaigns in branding and advertising
Booking.com Super Bowl Ad: A Masterclass in Branding and Storytelling
Booking.com Super Bowl Ad: A Masterclass in Branding and Storytelling

Booking.com Super Bowl Ad: A Masterclass in Branding and Storytelling

The Super Bowl is one of the biggest advertising events of the year, and Booking.com has consistently delivered some of the most memorable commercials in recent history. This year’s ad, featuring Tina Fey and Glenn Close, was no exception. It was a hilarious and heartwarming spot that perfectly captured the essence of Booking.com’s brand: finding the perfect place to stay, no matter who you are or what you’re looking for.

In this blog post, we’ll take a deep dive into Booking.com’s Super Bowl ad and explore how it leverages the power of branding and storytelling to connect with viewers on an emotional level.

The Power of Storytelling

Stories are a powerful way to connect with people on an emotional level. They allow us to escape our own lives and experience the world through the eyes of others. Booking.com’s Super Bowl ad did this masterfully. The ad told the story of two friends, played by Fey and Close, who are planning a trip together. They have very different personalities and interests, but they’re both excited about the prospect of exploring a new place. The ad follows them as they search for the perfect place to stay on Booking.com, and it ultimately shows them finding a place that they both love.

The story of Fey and Close is relatable to anyone who has ever planned a trip with friends or family. It reminds us that travel is about more than just seeing new sights; it’s about creating memories with the people we love.

The Importance of Branding

Branding is all about creating a unique identity for your product or service. It’s about telling the world what you stand for and why people should choose you over your competitors. Booking.com’s Super Bowl ad did a great job of showcasing the company’s brand. The ad emphasized Booking.com’s wide range of properties, its commitment to helping people find the perfect place to stay, and its focus on creating positive travel experiences.

The ad also featured Booking.com’s iconic tagline, “Book your world.” This tagline is simple, memorable, and it perfectly captures the essence of what Booking.com does.

The Results

Booking.com’s Super Bowl ad was a huge success. It was the most-watched ad of the game, and it generated a lot of positive buzz on social media. The ad also helped to boost Booking.com’s brand awareness and sales.

The Takeaway

Booking.com’s Super Bowl ad is a masterclass in branding and storytelling. It shows how a well-crafted ad can connect with viewers on an emotional level and drive results. If you’re looking to create advertising that resonates with your target audience, take a page out of Booking.com’s book.

In addition to the above, here are some other key takeaways from Booking.com’s Super Bowl ad:

  • Humor can be a powerful tool in advertising.The ad was funny and lighthearted, which made it more enjoyable to watch.
  • Celebrities can help to grab attention. Fey and Close are both well-known and respected actresses, and their presence in the ad helped to generate interest.
  • It’s important to focus on the benefits of your product or service. The ad didn’t just show people different properties; it showed them how Booking.com can help them create the perfect travel experience.
  • Emotional storytelling can be a powerful way to connect with viewers. The ad made people feel happy and excited about travel.

I hope this blog post has given you some insights into the power of branding and storytelling in advertising. By following the example of Booking.com, you can create advertising that resonates with your target audience and drives results.