Just Call Apeldoorn: The Forty-Year Comedy of Errors That Built a Brand
Somewhere in the Netherlands, a man is about to make a terrible mistake. He’s about to back his car through a garden fence, set his …
Netherlands
The Walk-in Fridge: How Heineken Turned a Party Trick into a Brand Statement
There is a moment early in Heineken’s 2009 “Walk-in Fridge” commercial when everything pivots on a single sound. A group of women at a housewarming …
The Best-Kept Secret in Advertising: How KLM and Heineken Turned King’s Day Into a Global Campaign
Nobody outside the Netherlands knew what King’s Day was. That was the insight — and the opportunity. In 2014, KLM Royal Dutch Airlines and Heineken …
Albert Heijn’s “Lekker Weekend” Campaign: A Masterclass in Modern Advertising
Albert Heijn, a Dutch supermarket giant, has consistently demonstrated its prowess in crafting impactful and memorable advertising campaigns. Their recent “Lekker Weekend” summer campaign stands …
Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
Nationale Postcode Loterij’s Postcode Miljonairs Lottery Show: A Case Study in Engaging and Excitement-Filled Advertising
In the world of advertising, captivating your audience is key. When it comes to engaging and excitement-filled campaigns, Nationale Postcode Loterij in the Netherlands has …
How Albert Heijn’s Appie Happie Campaign Became a National Phenomenon
In the Netherlands, one campaign has stood out among the rest, captivating the hearts of millions. Albert Heijn’s Appie Happie campaign became more than just …