What Huck Santa’s Job Hunt Can Teach Us About Seasonal Branding & Campaign Timing
What if Santa Claus flipped his résumé and applied for jobs? That’s exactly the playful twist SEEK and Droga5 ANZ have brought to life in …
Social Media
When Wordplay Goes Wrong: How American Eagle’s “Great Jeans” Campaign Sparked a Viral Controversy
Advertising—like life—is a high‑wire act. Tread carefully, and your brand shines; wander a sentence too far, and suddenly you’re cancel‑culture‘s favorite punching bag. That’s exactly …
When Your Slogan Goes Viral: How Jet2 Turned a Meme into Marketing Gold
If someone had told you five years ago that a straightforward holiday jingle would become the unofficial anthem of TikTok, you might’ve laughed them off. …
From Kid’s Snack to Gourmet Gimmick: How Goldfish Rebranded as ‘Chilean Sea Bass’ to Hook Adults
When you think of Goldfish crackers, your mind likely jumps to lunchboxes, soccer practice snacks, or that familiar orange carton lurking in your childhood pantry. …
Chocolate Like Nobody’s Watching: Toblerone’s Bold Pivot Toward Playful Authenticity
In the world of confectionery marketing, where glossy visuals and polished storytelling reign supreme, one chocolate brand has decided to zig where others zag. Toblerone, …
The North Face and the “Summer of Pride”: When Advertising Steps Into the Wild
In the ever-evolving terrain of brand activism, few companies have been as bold in embracing inclusivity as The North Face. In 2023, the outdoor apparel …
Micasa’s Dreamy Campaign: How Emotional Storytelling Inspires Today’s Furniture Shopper
In an industry traditionally dominated by product specs, discounts, and catalog shots, Swiss home furnishing brand Micasa has taken a bold, emotional leap. Their latest …
Visit Oslo’s “Is It Even a City?”: A Masterclass in Reverse Tourism Marketing
In a digital landscape saturated with glossy travel ads showcasing sun-drenched beaches and bustling cityscapes, Visit Oslo’s latest campaign, “Is It Even a City?”, takes …
Kia Norway’s Electric Shock: When a Post Trolls Tesla (And Then Vanishes)
We’ve got a marketing moment that’s as electrifying as a fully charged EV. Picture this: a social media post, a few carefully chosen words, and …
Beyond the Big Game: How Perplexity AI Won the Super Bowl Without Buying a $7 Million Ad
The Super Bowl. A spectacle of athleticism, entertainment, and, of course, advertising. For decades, brands have shelled out millions for a fleeting 30-second spot, hoping …