Evolution Over Revolution: How Ovomaltine Mastered Long-Term Brand Building for Gen Z
The Siren Song of Revolution vs. The Steady Hand of Evolution In the dynamic landscape of modern marketing, the pressure to innovate often translates into …
Branding
Chocolate Like Nobody’s Watching: Toblerone’s Bold Pivot Toward Playful Authenticity
In the world of confectionery marketing, where glossy visuals and polished storytelling reign supreme, one chocolate brand has decided to zig where others zag. Toblerone, …
Animating a Century: How ROOF Studio Brought The New Yorker’s 100-Year Legacy to Life
In April 2025, The New Yorker celebrated a milestone few publications reach: its centennial. To mark the occasion, the venerable magazine turned to animation—yes, animation—as …
IKEA’s ‘Do Try This At Home’: Deconstructing the Strategy Behind Their First Global Brand Campaign
IKEA Bets Big on Home (Again) IKEA, a titan in the home furnishings landscape, rarely makes a move that doesn’t warrant attention from the advertising …
TikTok’s “Sparks Good” Campaign: A Strategic Move Amidst Uncertainty and Opportunity for Advertisers
The digital advertising landscape is constantly evolving, with new platforms emerging and existing ones adapting to changing user behavior and regulatory scrutiny. One platform that …
Ovomaltine – A Legacy of Successful Advertising: “With Ovomaltine you can’t do it better. But longer.”
Ovomaltine is a Swiss brand of nutritional drink mix that has been around for over 100 years. The company is known for its iconic advertising …
Seamless Journeys with «SWISS all the way» – How Airlines Are Evolving Post-Pandemic
In an age where convenience is king, air travel has taken a leap forward, embracing digitalization and an enhanced customer experience. With airlines competing on …
50 Years of the VW Golf: A Look Back and a Celebration
The Volkswagen Golf is a true automotive icon. It’s a car that has captured the hearts of drivers for generations, and it’s no surprise that …
A Journey Through Decades: Exploring Qantas’ Enduring “I Still Call Australia Home” Campaign
The “I Still Call Australia Home” campaign is more than just a catchy jingle; it’s a cornerstone of Qantas’ branding, a cultural touchstone, and a …
Celebrating 125 Years of Victorinox: A Journey with the Iconic Swiss Army Knife
For 125 years, the Swiss Army Knife has been a trusted companion for adventurers, professionals, and everyday users around the world. In 2022, Victorinox celebrated …