How Chipotle’s Boorito Became a Halloween Marketing Masterclass
Chipotle’s Boorito is a gem worth unpacking. What began as a fun fast-food gimmick has become a masterclass in evolving promotions, fan culture, and blending …
What Huck Santa’s Job Hunt Can Teach Us About Seasonal Branding & Campaign Timing
What if Santa Claus flipped his résumé and applied for jobs? That’s exactly the playful twist SEEK and Droga5 ANZ have brought to life in …
When a Keychain Becomes a Character: Lessons from Kipling’s “Follow Your Monkey” Campaign
Brands rarely get to turn what looks like a throwaway detail into the hero of their storytelling. Yet that is exactly what Kipling is doing …
Seeing Beyond the Headline: What The Guardian’s ‘The Whole Picture’ Teaches Brands About Narrative-Driven Advertising
When The Guardian decided to take its first big brand leap into the U.S. this fall, it didn’t just buy billboards—it staged an argument. The …
How “Come Hug It Out” Shows the Power of Emotional Honesty in Tourism Advertising
Imagine you’re a marketer sitting in Sherbrooke, Quebec. You look south toward New England and up toward the rest of the United States. You see …
How Cailler “Unwrapped a Smile”—Reviving Tradition with a Fresh Twist
This autumn (2025), Cailler—the heart and soul of Swiss chocolate—embarked on a bold, joy-infused relaunch that’s equal parts nostalgia and innovation. Nestlé Switzerland leveraged the …
When Wordplay Goes Wrong: How American Eagle’s “Great Jeans” Campaign Sparked a Viral Controversy
Advertising—like life—is a high‑wire act. Tread carefully, and your brand shines; wander a sentence too far, and suddenly you’re cancel‑culture‘s favorite punching bag. That’s exactly …
Astronomer Shoots for the Stars with Gwyneth Paltrow and a Perfect Pop-Culture Hijack
A viral moment so astronomically clever, it deserves its own constellation: Astronomer turned an online frenzy into a masterclass in real-time marketing, roping in none …
Migros Playmobil Mania: Deconstructing a Swiss Retail Collectible Success
The magnetic pull of collectibles remains a potent force in retail marketing, tapping into deep-seated psychological drivers to foster loyalty, excitement, and repeat purchases. In …
From Swipes to Stadiums: Tinder’s Winning Play in Love and Football
Tinder, the world’s most downloaded dating app, has long occupied a space where tech meets romance. But its latest European brand campaign manages to do …