How IKEA Mastered the “Pratfall Effect”: A Deep Dive into the “Ih, Ké, Ah!” Campaign
In the world of global branding, “consistency” is usually the golden rule. Guard your logo, protect your color palette, and for heaven’s sake, make sure …
The McConaughey Conspiracy: How Uber Eats Hijacked Super Bowl LX with Modular Madness
In the world of Super Bowl advertising, there’s a fine line between a “classic” and a “distraction.” At Super Bowl LX in Santa Clara, Uber …
The Gamble That Paid Off: Fanatics Sportsbook’s Kendall Jenner Super Bowl Strategy
The Super Bowl remains advertising’s holy grail — a cultural event that transforms commercials from interruptive breaks into watercooler moments. With 100+ million viewers tuning …
Pepsi’s Super Bowl 2026 — How the Cola Challenger Staked Its Claim on America’s Biggest Ad Stage
Every year, Super Bowl advertising delivers spectacle, but Pepsi’s 2026 play is more than spectacle — it’s strategy. With a savvy mix of nostalgia, taste-test …
How Lady Gaga and Rocket + Redfin Reimagined Super Bowl Advertising with Heart
Every year, Super Bowl commercials dominate cultural conversations as much — if not more — than the game itself. Brands pour tens of millions into …
“My Winter” That Never Happened: What the SBB AI Ad Teaches Brands About Trust, Taste, and Transparency
If you’ve seen the SBB winter visual for the “Winter Schnupper-GA,” you’ll recognize it instantly: a crisp, idyllic snowy scene, a cheerful “customer” in the …
The Bag, the Icon, and the Irony: How the Marc Jacobs x Victoria Beckham Campaign Redefined Fashion Narrative
In the spring of 2008, a single image sent a shockwave through the fashion industry. It didn’t feature a perfectly airbrushed model or a sweeping …
McDonald’s Singapore’s “Prosperity Pals” show how plushies became serious loyalty marketing
Every Lunar New Year, brands flood feeds with the usual suspects: red-and-gold visuals, auspicious puns, limited-time bundles, and a race to be the snack you …
Live for Now: The Pepsi Ad That Became an Advertising Case Study
In the vast history of advertising, some campaigns are quietly successful—perhaps witty, memorable, or effective—and others become cautionary tales whispered in boardrooms for years. Pepsi’s …
When Culture, Performance & Storytelling Collide — The Marketing Playbook Behind NikeSKIMS
When two powerhouse brands like Nike and Skims join forces, the expectations are high. But in the case of NikeSKIMS, the ambition goes beyond hype. …